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Sanofi Consumer Healthcare is engaged in a transformation from a strategic, organizational and investment aspect, which impacts all our current and future marketing and business activities. To help fuel this transformation, we are looking for a Healthcare Professional (HCP) Content Manager to join our Central Eastern Europe (CEE) team. You will be responsible be responsible for leading the development and execution of a comprehensive HCP strategy and tactical plan for relevant brands/categories.
Main responsibilities :
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Translation of brand strategies to HCP communication strategy for all CHC brands (doctors & pharmacists)
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Recommendation of touchpoints & tailored messages for specific targets
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Leading cooperation with external services (all year strategy/ content/ budget)
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Local cooperation with brand teams, medical teams, MCE team
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Support brand leads in translating HCP insights to consumer added value
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Identify Customer (HCP) 360 Engagement Strategy
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Creation of impactful branded/non-branded HCP content and campaigns with support of marketing and medical
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Close cooperation with global team & localization of global content
About you
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Minimum 3 years professional experience
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At least 1 year of work experience at similar position, with OTC / healthcare / pharma marketing agency
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Educational background in pharma/medicine / marketing will be a plus
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Proven work experience in creating content strategy for medical professionals
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Great knowledge of the information environment in which doctors and pharmacists work (services / websites/ conferences)
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Understanding HCP Journey, information needs, role and credibility of different touchpoints
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Ability to analyze reports / draw conclusions, and recommend actions based on them
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Executional excellence / aesthetic sense / ability to formulate powerful messages and synthesize knowledge
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Team spirit persuasiveness & influential skills, highly collaborative
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Fluency in Ukrainian and English
What we offer at Sanofi:
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An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team
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Access to internal recruitment and development libraries - you can create your own career path within Sanofi; your professional development will be supported purposefully
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Flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days
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An attractive package of benefits
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Employee Assistance Program (mental health support, legal and financial consulting)
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Gender neutral paid parental leave as well as volunteer days
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Рекрутер
від 250 до 500 співробітників
