Website Content Manager

YouScan is one of the most successful Ukrainian SaaS companies. Our deep tech product, powered by in-house developed AI technology, is one of the leaders in a social listening space globally, and we’re extremely proud of it. 

Our website (https://youscan.io) is the cornerstone of our sales funnel. It captures the majority of our inbound leads through demo requests, whitepaper downloads, etc. We present and evolve our website's content in four key languages: English, Ukrainian, Spanish, and Portuguese. Due to the ever growing amount of content on our website, we’re looking for a dedicated team member who will be overseeing and optimizing it, as well as create new content for the website (new landing pages, product description pages, use-case pages, etc).

Job Responsibilities:
In the Website Content Manager role, you will take charge of our website content. Your primary objective will be  its continuous and strategic enhancement.:
Your responsibilities will encompass a range of activities aiming to:

• Ensure the existing website content is current and relevant for our ICP and target markets.
• Update the existing content with the new information when necessary.
• Write new content for the landing pages and demo request forms, test and refine them.
• Regularly introduce new website sections to address new use cases and YouScan product features.
• Guarantee consistency of the website content across all language versions.
• Boost the conversion of visitors into demo requests (MQLs). To achieve this, you’ll have the full support of our team, which includes graphic designer, website developer, digital marketing manager and brand managers.

Please note – in this role, we don't expect  you to write long-form content for our blog (though if your skills and workload would allow for occasional blogging, that would be a win).

Requirements:

• Advanced English. As we’re an international team, we communicate in our Slack mostly in English. Main website language is English, too. Hence, we expect you to be a proficient English speaker/writer. Our Spanish and Portuguese-speaking colleagues will handle the translations for our website’s Spanish and Portuguese versions.
• Previous experience with CMS systems.
• We use Figma for web pages prototyping and design, so having some experience with Figma or similar design tools is important to allow you to prototype new website sections quickly.
• Familiarity with SEO principles.
• Proficiency in persuasive copywriting.
• Experience with analytics tools like Google Analytics, Google Search Console.
• Experience with CRM systems (we use Hubspot);If you have hands-on experience in A/B testing and conversion optimizing, that’s a big plus.
• An analytical mindset with a sparkle of creativity, and a laser focused attention to detail.  

Сonditions and benefits:

• The interviewing process for this role includes a test task and 2 interviews.
• Hybrid work in Kyiv or full remote. 
• Unlimited paid vacations and sick leaves.
• 4-day workweek in summer.