PPC campaign manager

Job Title:  PPC Campaign Manager

Job Type: Full-Time

About Us: We are a well-established Canadian immigration consultation company, operational for over a decade. Our mission is to provide seamless immigration assistance to clients globally, particularly from tier 2 and 3 countries. Our internal marketing team plays a crucial role in acquiring leads and customers, and supporting our sales and retention teams. 

Responsibilities:

    •    Create, manage, and optimize Google Ads campaigns to meet clients’ goals and objectives.

    •    Conduct keyword research and develop effective ad copy.

    •    Monitor and analyze campaign performance metrics, making data-driven decisions to improve performance.

    •    Assist in the development of PPC strategies to drive traffic and conversions.

    •    Collaborate with the team to develop and execute comprehensive online marketing strategies.

    •    Stay updated with the latest trends and best practices in PPC and digital marketing.

Requirements:

    •    At least 1 year of experience managing Google Ads campaigns - a must.

    •    Knowledge of other PPC platforms such as Bing Ads, Facebook Ads, or TikTok Ads or Native platforms - an advantage.

    •    Previous experience in online marketing - an advantage.

    •    Strong analytical skills and attention to detail.

    •    Ability to work independently and as part of a team.

    •    Excellent communication and organizational skills.

    •    Proficiency in English (written and spoken).

Benefits:

    •    Competitive salary and performance-based bonuses.

    •    Ability to work remotely.

    •    Opportunities for professional growth and development.

    •    Collaborative and supportive team environment.