ASO Manager

As an ASO Manager, your main objectives will be to increase organic visibility and conversion rate of your game. You will be in charge of planning the ASO strategy from scratch and find new opportunities to grow your game. 

Organic visibility & Store conversion rate

• Build the ASO yearly roadmap in accordance to new releases and objectives set up by the Game team;
• Implement the keyword optimization strategy for all the markets: from keyword research to keyword analysis;
• Work alongside with translation team to localize the keyword strategy, visual and written assets for all markets;
• Work alongside with MAS team to make sure visual and written assets comply with store's guidelines and policies;
• Implement the A/B testing strategy from the beginning to end: build roadmap and hypothesis, create the assets, apply the tests and monitor closely impact on stores;
• Define and launch Promotional card/ In-app event cards in order to boost store performance and revenue;
• Apply for featuring and provide the deliverables requested by Partnership team on time each quarter;
• Take care of the submission of new visual and written assets on all the mobile platforms;
• Work alongside with UA manager to challenge the ASA strategy (if there is any) and improve your understanding of UA impact on organic performance;
• Monitor average rating to make sure the game is always above 4* and, if needed, challenge the in-app prompt strategy. 

Reporting & Benchmark

• Conduct regular competitor’s benchmark and stay abreast of the latest ASO trends;
• Analyze experiments results and create post-mortem/case-study to share learnings with other teams;
• Monitor and report App store performance and other ASO metrics for all the consoles (Crashes, CSR, etc.);
• Discuss and share best practices with other ASO experts through monthly calls.
• Investigate and implement new hypothesis to find new ways to increase the organic visibility of your apps.

Requirements:

• 1-3 years’ experience in ASO;
• Previously planned & implemented App Store Optimization strategies for mobile games of different genres, achieving significant app user base growth;
• Good understanding of ASO, including knowledge of app store algorithms, optimization methods and effective strategies for improving app stores performance and growing app installs;
• Strong analytical skills, including the ability to analyze statistical data to make optimization decisions, providing data reports analysis and case studies;
• Experience with app store optimization and analytics tools and software (AppAnnie, SensorTower, StoreMaven, Mobile Action, AppsFlyer etc.);
• Experience with project management, comfortable multi-tasking in a fast-paced environment;
• Ability to manage multiple projects and to identify and prioritize the ones with highest impact at lowest opportunity cost;
• Very strong interpersonal skills, including building relationships and collaborating with internal teams in remote locations, and with external vendors;
• Fluent in English;
• 2+ years in consumer marketing, ideally in online entertainment or social products;
• Knowledge and passion for video games from hardcore gamers titles to casual social games, and entertainment as a whole.

Benefits

• Join a leading global mobile and video games publisher and developer utilizing the state-of-the-art mobile technologies and devices;
• Become a part of a talented international team in a friendly, creative, and dynamic environment;
• Become a true pro in the fast-growing, exciting, and innovative video games industry;
• Be proud to deliver the prestigious products winning the top rankings worldwide;
• Build up your career with dynamic promotions and worldwide opportunities.

In order to consider your application, we require you to send the full version of your CV in English. Qualified candidates will be asked to complete a test assessment.