Retention Marketing Manager / CRM Loyalty Manager

Наш партнер, міжнародна компанія, один зі світових лідерів у виробництві електроніки та побутової техніки, оголошує конкурс на вакансію CRM Loyalty Manager

Role and Responsibilities

• Lead CRM database reengagement initiatives focused on loyalty and customer lifecycle optimization.
• Support and deliver flagship CRM campaigns, including performance tracking and reporting.
• Provide general reporting support across CRM activities, ensuring data accuracy and actionable insights.
• Plan, set up and update automated trigger campaigns (e.g., ABB, Welcome).
• Manage database recovery campaigns across CEJ, Sustain, Churn, and Trigger segments.
• Develop and execute strategies for dormant base reactivation and opt-out audiences (one-time contact activities).
• Support Members App activities, including community management, offers, push notifications, content section planning, banners, Stars program and engagement flows.
• Assess and contribute to potential SOW expansions where relevant: manage CRM-related activities and push notifications for SmartThings App and Health App; coordinate CRM initiatives for special segments (EPP, Students); support Rewards program planning and execution.

What we need for this role

• 3+ year of relevant experience (CRM Manager, lifecycle or retention marketing specialist) in big company
• B2 Eng is a must
• Ability to build dashboards & reporting (Power BI, Looker, Tableau, Excel)
• excellent managerial and communication skills, high responsibility level and attention to details
• completed high education in Marketing or equivalent

Benefits of working include:

• Official employment through an outstaffing contractor
• Hybrid working with flexible hours
• Bonus Scheme
• Great development opportunities: corporate and external trainings; global company networking for professional and personal growth
• Holiday - 28 days per annum plus bank holidays
• Access to discount shopping portal
• Сanteen coverage onsite  
• Company benefits package: health and life insurance for employees and children up to 16 years; gym compensation; employee personal support (marriage, child birth etc.)