Email Marketing Specialist iGaming

We are looking for a talented Email Marketing Specialist for fast-growing iGaming company, who will take ownership of lifecycle marketing channels and drive user engagement across email, SMS, and push notifications.

What you’ll do

• Own end-to-end execution of email marketing campaigns — from concept to launch
• Build and optimize SMS and push notification campaigns
• Create engaging, data-driven content tailored to different user segments
• Design and code responsive email templates (HTML/CSS)
• Set up and manage automated workflows and lifecycle campaigns
• Segment audiences and personalize communication across the user journey
• Monitor and analyze campaign performance (open rate, CTR, conversion, retention)
• Continuously optimize campaigns based on insights and A/B testing
• Ensure high deliverability and compliance with industry regulations and best practices

What we’re looking for

• Proven experience in email marketing, ideally within iGaming / gaming / betting
• Strong hands-on skills in HTML/CSS for email development
• Experience with tools like Customer.io, SendGrid, or similar ESPs
• Solid experience with SMS and push notification campaigns
• Understanding of user lifecycle marketing, segmentation, and retention strategies
• Data-driven mindset with strong analytical skills
• Attention to detail and ability to manage multiple campaigns simultaneously

Nice to have

• Experience with A/B testing and marketing automation tools
• Basic knowledge of CRM systems
• Familiarity with anti-spam laws and deliverability best practices

Why join us

• Be part of a fast-growing iGaming company with global reach
• High level of ownership and impact on user growth and retention
• Opportunity to build and scale lifecycle marketing processes
• Dynamic, performance-driven environment