Instagram Content Creator & Manager (Part-Time, Remote)

About Capsule

Capsule is a beautifully designed, AI-powered cycle tracking app for women who want real clarity about their bodies — without the clutter or noise. We pair calm, clean design with smart, personalized insights. We're a small, founder-led team that moves fast: your work goes live quickly and is actually seen, not buried in process.

The role

We're looking for a part-time Instagram Content Creator & Manager to own our Instagram end to end — from concept to camera to caption. You'll plan and produce Reels, carousels, and stories that grow our community and bring our calm, clean, wellness-editorial aesthetic to life. This is a hands-on creative role: you ideate, you film and edit, you post, and you engage.

What you'll do

• Plan, script, film, and edit short-form video (Reels) — roughly [8–16] per month
• Create carousels and stories that match our visual identity (soft cream-beige palette, editorial typography, clean and minimal)
• Own the content calendar — hooks, trends, posting cadence
• Write captions and copy in clear, warm English
• Grow the account: engage with the community through comments, DMs, and relevant creators
• Track what works (reach, saves, follows, watch-time) and lean into it
• Stay on top of Instagram trends, audio, and formats in the wellness / femtech / women's health space

You might be a great fit if you

• Have built or grown an Instagram account — your own or a brand's (please share examples)
• Are comfortable on both sides of the camera and can edit Reels (CapCut, Premiere, or similar)
• Have a strong eye for clean, aesthetic, on-brand visuals
• Write natural, engaging English
• Understand short-form hooks and what makes content shareable
• Are reliable and self-managing — we work remotely and async

Bonus points

• Genuine interest in women's health, wellness, or femtech
• TikTok experience alongside Instagram
• Light graphic-design skills (Canva, Figma)
• Experience marketing apps or consumer products

Details

• Type: Part-time
• Commitment: 12  Reels  per month and pre-created Posts
• Location: Remote
• Compensation: [€ 200/ month]