CRM & Automation Specialist (HubSpot) / Sales Operations

About Roadsoft   

Roadsoft is a leading Dutch SaaS provider in the logistics sector. We help European transport companies comply with complex tachograph legislation, ensuring more safety, fewer fines, and fairer competition. We are a profitable, fully self-funded scale-up with a 5-star rating and hundreds of satisfied customers. We have a strong Ukrainian presence (our CTO is Ukrainian!) and we prioritize long-term quality, autonomy, and pragmatic innovation over short-term hacks.  


The Opportunity 

We are looking for a dedicated owner for our commercial engine—someone who bridges the gap between human workflows and CRM automation. You will ensure our Sales, Marketing, Customer Success, and Support teams scale without breaking.  Note: You won't be writing complex code; our dedicated development team handles deep product integrations. You will own the operational, logic, and automation side.

What You Will Do:

• HubSpot Mastery: Manage and optimize our Sales, Marketing, and Service Hubs. You will build and maintain workflows, sequences, lead scoring, and automated rules.

• Everyday Integrations: Handle the "light connective tissue" of our ecosystem. You will set up native integrations (eg, HubSpot to PandaDoc) and build straightforward automations using Make.com or Zapier to keep data flowing.

• System Utilization: Proactively identify unused HubSpot features and configure them to improve team efficiency.

• Data Guardian: Keep our commercial data clean, segmented, and perfectly actionable.

• Process Improvement: Don't just build what is requested—diagnose operational bottlenecks and propose workflows that solve root problems.

What We Expect From You:

• Experience: Demonstrable, hands-on experience managing HubSpot (CRM, advanced workflows, reporting).

• Automation Skills: Experience connecting everyday SaaS tools using native integrations and platforms like Make.com or Zapier.

• Business Acumen: You understand how SaaS businesses operate (sales cycles, handoffs, marketing attribution) and can build CRM systems that reflect that reality.

• Mindset: Proactive, independent, and comfortable asking "Why?" to get to the root of a problem.

• Languages: Fluent English (Upper-Intermediate or Advanced) is essential for communicating with our Amsterdam-based team.

What We Offer (Working Conditions):

• Remote Freedom: 100% remote work with a flexible, results-oriented culture.

• Direct Coaching: Active mentorship from our Head of Product to help you develop your strategic product thinking and business architecture skills.

• AI Growth Trajectory: A massive opportunity to dive into AI operations (helping us build RAG-based support bots and using OpenAI APIs to analyze sales transcripts).

• Impact: You aren't a cog in a machine; you are building the machine alongside a great, low-barrier international team.