Senior Paid Ads Specialist

We are looking for a Senior Paid Ads Specialist who will be responsible for the strategy, scalability, and profitability of Facebook & Instagram advertising campaigns, with a strong focus on business impact and ROI.

Key responsibilities:

• Develop and execute a Paid Ads strategy across Meta platforms

• Full ownership of performance metrics: CPA / ROAS / LTV / ROI, lead quality and sales impact

• Launch, optimize, and scale paid advertising campaigns

• Build and optimize full-funnel setups (TOF / MOF / BOF)

• Deep analysis of audiences, user behavior, and creatives

• Systematic A/B and multivariate testing

• Budget planning and optimization

• Work with Meta Pixel, Conversion API

• Prepare strategic reports and actionable insights

• Cross-functional collaboration with designers, SMM, Account Manager

• Coordination with Google PPC department

• Working with multiple clients at the same time

Requirements:

• 3+ years of experience with Facebook & Instagram Ads

• English level B2

• Expert-level knowledge of Meta Ads Manager

• Experience managing and scaling large ad budgets

• Proven experience in profitable campaign scaling

• Strong analytical skills (Meta, GA4, CRM)

• Strategic, ownership-driven, and results-focused mindset
  

Nice to have:

• Experience in e-commerce / lead generation / service-based businesses

• Knowledge of Google Ads 

• International market experience

• Crisis management and account recovery experience

Why join us:

• 100% remote position with flexible working hours.
• Ability to manage multiple projects and influence strategy.
• Work with an experienced marketing team.
• Professional growth path
• Competitive compensation
• Supportive, collaborative, and international environment.