Affiliate Managing Director (AMD)

1. Purpose & Mission

The Affiliate Managing Director defines the strategic direction, optimizes the business model, and leads the entire Affiliate ecosystem of the company.
 This role is responsible for:
     Scaling the business globally across GEOs, verticals, and Brand CPA portfolios.
     Optimizing operational models and profit efficiency.
     Building the CPA network into a global affiliate brand — recognized for performance, reliability, and sustainability.

2. Key Responsibilities

A. Strategy & Business Model Development

• Develop a 3–5 year strategic vision for the Affiliate Division, covering organization structure, GEO and vertical growth, and the global Brand CPA model.
• Design and continuously optimize the Affiliate Business Model, structured across three strategic dimensions:
  1. Value axis: Create and distribute value across Advertisers, Publishers, and the Company.
  2. Efficiency axis: Optimize cashflow cycles, lead velocity, conversion efficiency, and payout structure.
  3. Scalability axis: Ensure replicability, growth, and sustainable profitability across regions.
• Standardize Affiliate operations and establish global best practices across all business units.

B. Financial Performance & P&L Governance

• Own the global P&L of the Affiliate Business Unit.
• Establish a Financial Performance Framework to govern:
  1. Payout / Revenue efficiency across BD – AM – ADV.
  2. Margin optimization by GEO and vertical.
  3. Quality & Performance Governance Strategy.
• Collaborate directly with the CEO and Head of Finance to build budgets, forecast revenue, and set quarterly and annual financial targets.
• Govern financial risk, payout structure, and cashflow efficiency through a data-driven decision framework to ensure profitability and long-term financial stability.

C. Market Expansion & Global Brand Development

• Lead the expansion of the Affiliate ecosystem into new GEOs (e.g., South Asia, LATAM, etc.)
• Build and scale Brand CPA portfolios by GEO or vertical to:
  1. Enhance publisher acquisition through clear brand positioning.
  2. Enable efficient lead and performance management at scale.
  3. Increase replicability and system scalability.
• Drive the company’s Global Affiliate Brand Positioning, including:
  1. International marketing and communication strategy.
  2. Strategic partnerships with major networks and advertisers to strengthen credibility.
  3. Representing the company at global industry events and conferences.

D. Operational Governance & Performance Management

• Oversee two core strategic pillars:
  1. Acquisition: Developing new partners, GEOs, and Brand CPA initiatives.
  2. Retention & Optimization: Retaining publishers, improving traffic quality, and maximizing ROI.
• Establish a comprehensive operational governance framework covering performance, payment, compliance — ensuring transparency, consistency, and measurable efficiency across all processes.
• Develop a Performance Review & Feedback System to identify systemic bottlenecks early, enable data-driven decision-making, and optimize resource allocation in alignment with strategic priorities.

E. Organization Building & Leadership Development

• Build and standardize the organizational structure of the global Affiliate Division.
• Recruit and develop the next generation of leadership within BD, AM, and Operations teams.
• Foster a Performance-Driven Culture, emphasizing data accountability, KPI discipline, and financial ownership.
• Train and empower teams on Business Strategy, P&L Mindset, and Market Expansion to strengthen global operational capability.