Brand Manager

The De'Longhi Group is one of the world's leading players in small domestic appliances associated with the world of coffee, the kitchen, air conditioning, and home care. We are in more than 120 markets, with a worldwide community of 9.000 employees and brands that have made the history of small domestic appliances and design. Our brands: De’Longhi, KENWOOD, BRAUN, Nutribullet.

We are looking for a Brand Manager to support the growth of a leading small domestic appliances brand in Ukraine. The person will be responsible for 360 brand communication   across marketing mix – planning, execution and assessment. Brand Manager will work closely with other departments (Category Trade Marketing, Sales, Supply Chain, Headquarters, etc.) and external partners (Advertising Agencies, etc.). 

Key Responsibilities:

Planning, executing & tracking Brand communication:

• Developing comprehensive, cohesive, 360 degrees, ROI-driven communication strategy for the brand in online and offline world
•  Leading digital marketing campaigns, including web, SEO/SEM, video, display, social media – hand in hand with digital media agencies
•  Leading offline marketing activities, including maintaining excellent in-store presence & POSM status
•  Managing marketing budget as a budget owner
•  Actively participating in internal marketing and sales meetings, inspiring the sales force, equipping them with market winning product knowledge and tools
• Managing brand website, creating product rich content 
• Contribution to Brand Strategy development, together with the team in Ukraine and HQ in Treviso
• Innovating in consumer communication field – bringing new ideas, working with agency on new tools, assessing them and applying in long term plans

Analysis of market data:

• Monitoring competitive environment
• Analyzing consumer trends & insights

Key Requirements from the candidate:

•  3- 5 years of working experience in in the same position
• Bachelor Degree or equivalent in marketing/business/economics
• Fluent English, comfortable working in an international environment
• Passion for advertising, branding, digital marketing and consumer understanding
• Acumen for social media & its potential as a sales channel
• Analytical and data-driven approach to actions
• Strong Excel and PowerPoint skills
• Proactive, KPI driven, results-oriented, well organized and keeping time commitments
• Able to adjust to a fast changing business environment

What we offer:

• Permanent, full-time contract
• Market competitive salary plus achievement based bonus
• Medical care, Meal allowance
• Flexible home vs. office work