Віддалена робота
Ppc-спеціаліст, таргетолог
30 000 — 50 000 ₴
Віддалена робота
Повна зайнятість
Responsibilities
- Develop and implement social media strategy based on market and audience research.
- Create and manage content (posts, stories, reels, videos, captions, visuals).
- Maintain brand tone of voice and visual consistency.
- Engage with the community: respond to comments, messages, and feedback.
- Plan and launch paid advertising campaigns (Meta Ads, TikTok Ads, Google Ads).
- Define, segment, and analyze target audiences.
- Test and optimize ad creatives, conduct A/B testing, and run retargeting campaigns.
- Track KPIs (reach, engagement rate, follower growth, CPC, CPL, ROAS).
- Prepare performance reports and suggest improvements.
- Collaborate with influencers and partners to increase reach.
- Stay updated with trends, new formats, and platform algorithms.
Requirements
- Proven experience in SMM and paid advertising (1–3 years).
- Strong knowledge of social media platforms: Instagram, Facebook, TikTok, YouTube, LinkedIn.
- Proficiency in Meta Ads Manager, TikTok Ads, and Google Ads.
- Skills in Canva, Photoshop, CapCut, or similar tools for content creation.
- Copywriting skills (engaging captions, ad texts, storytelling).
- Strong analytical skills, ability to work with data, KPIs, and optimization.
- Knowledge of Google Analytics, Meta Business Suite, and other analytics tools.
- Creativity combined with strategic thinking.
- Excellent communication and problem-solving skills.
- Ability to multitask, manage time, and adapt to fast-changing environments.
- Portfolio or case studies with measurable results (growth, sales, ROAS).
Ірина
