Creative Strategist SMM

Bumpy is currently the fastest-growing dating app in the market, with over 20,000,000+ installs in just a few years. We are scaling even faster, and you have the chance to be part of this exciting journey.

Historically, international online dating has been plagued by hookup culture, language and cultural barriers, bots, and scams. Our mission is to change that. Regardless of skin color, language, or location, we aim to help people find their international soulmate easily and safely.

Let’s build a world-class dating company together.

What You’ll be Doing:
Conducting deep audience research to understand language, pain points, and what our target persona actually engages with;
Monitoring performance trends across social platforms and ads to identify what's working in the broader internet landscape;
Owning the end-to-end creative brief process: research > ideation > framework selection > writing > revision > delivery;
Writing detailed briefs that guide our designers and editors to execute flawlessly;
Analyzing ad performance data and translating insights into creative decisions - what to iterate, what to kill, what new angles to test;
Developing concepts for both short-form video and static ads;
Collaborating with our Senior Creative Strategist to maintain and improve campaign performance through creative testing.

Requirements:
- 1-2 years of experience in creative strategy and performance ad creative (D2C experience required, mobile app/dating/social is a plus);
- Strong viral sense - You can spot what creative will hit and what won't;
- High screen time (6+ hours/day) You're chronically online and know what's trending across TikTok, X, Reddit, Instagram, and all platforms;
-  Mastery of creative brief frameworks, comfortable leading a designer to create a creative output. Know hooks that convert, buyer psychology, and creative technicalities to stimulate the audience;
- Data fluency: Comfortable analysing ad platform metrics (CTR, Hook Rate, Average Watch
Time, etc.) and turning insights into a creative strategy that drives performance.

Nice To Have:
- Proven track record managing social media accounts or pages with multiple viral posts created by design, not luck - If you've built an audience or consistently created hit content organically, we want to see it;
- Meme connoisseur - You understand internet culture at a deep level.

Let’s Bump!