Caritas Switzerland (CACH) is one of the leading Swiss NGOs in the field of poverty reduction in Switzerland and abroad. International Cooperation programmes focus on humanitarian aid, income generation, climate change and migration. Caritas Switzerland works through local implementing partners in the Ukraine Crisis Response, focusing on providing technical value-added specifically in livelihoods, protection, shelter, and WASH.
Project: REMARKET - Recovery and Empowerment through Market Access and Resilient Economic Transformation in Ukraine
Position: Communication & Visibility Specialist
Location: Kyiv and project locations
Duration: 1 year (with a possibility of extension)
Reporting to: Project Manager, Caritas Switzerland
1. Background Information
The REMARKET Project aims to address the economic and social challenges faced by internally displaced persons IDPs, returnees, and host community members in Ukraine due to the ongoing conflict. The project focuses on enhancing market access, promoting economic empowerment, and fostering social cohesion among war-affected populations.
Effective communication and visibility are crucial for ensuring that the project's goals, achievements, and impact are recognized by key stakeholders, including donors, partners, and the broader public. The Communication & Visibility Specialist will play a key role in promoting the project’s visibility, ensuring adherence to donor branding guidelines, and effectively communicating the project’s successes.
2. Objectives
The primary objective of the Communication & Visibility Specialist is to develop and implement communication and visibility strategies that effectively promote the REMARKET Project’s objectives and achievements to internal and external audiences.
Specific Objectives:
· Develop a communication and visibility strategy that aligns with the project's goals and donor requirements.
· Ensure that project activities and achievements are effectively communicated to key stakeholders, including donors, partners, and the public.
· Monitor and evaluate the effectiveness of communication and visibility activities.
3. Scope of Work
The Communication & Visibility Specialist will work closely with the Marketing & Communication Advisor to ensure that all communication and visibility efforts are aligned with the overall project marketing strategy. The scope of work includes:
· Strategic Planning
o A comprehensive Communication & Visibility Strategy document, including a detailed action plan, target audiences, key messages, and timelines, developed
o A communication calendar outlining scheduled activities and key milestones for visibility efforts, ensuring alignment with the project timeline.
· Content Development
o A set of branded communication materials, including brochures, newsletters, press releases, and case studies, produced and disseminated to relevant stakeholders.
o At least one high-quality video or multimedia content piece developed annually to showcase project activities and successes.
o Regular social media posts and updates on project activities, with a minimum of one post per week across the project's social media channels.
· Branding and Visibility
o All project sites, documents, and materials branded according to donor and project guidelines, ensuring visibility of the project's identity across all communications, in coordination with Marketing & Communication Advisor
o A branding and visibility checklist used to monitor and ensure compliance with donor visibility requirements
· Stakeholder Engagement
o A stakeholder engagement plan to ensure consistent and positive coverage of the project’s activities.
o Develop press releases highlighting significant project milestones.
o Support the project organize and conduct workshops, meetings, or press conference to increase the project's visibility in the public domain
o At least one networking event organized per year, in coordination with the project partners, to increase visibility and stakeholder engagement.
4. Roles & Responsibilities
· Lead the development of a comprehensive communication and visibility strategy for the project, ensuring it aligns with the project’s objectives and donor requirements.
· Oversee the creation of engaging content for various platforms, including print, digital, and social media.
· Ensure that all communication materials are consistent with the project’s branding guidelines, in coordination with Marketing & Communication Advisor
· Facilitate effective communication within the project team and with local partners.
· Monitor the effectiveness of communication and visibility activities and provide regular reports to the Project Manager.
5. Duration & Timeline
The Communication & Visibility Specialist will be engaged for the full duration of the project equivalent to 18 months - from January 2025 to July 2027, with a focus on the following key milestones:
· Year 1 (54 days): Develop the communication and visibility strategy and begin implementing key activities.
· Year 2 (54 days ): Monitor progress, provide ongoing support, and adjust activities based on feedback.
· Year 3 (54 days): Evaluate the project’s impact on visibility and communication, integrate lessons learned, and develop recommendations on sustainability and handover plans for communication and visibility efforts.
6. Reporting Requirements and Sustainability
The Communication & Visibility Specialist will be required to provide regular reports to the Project Manager. As the project nears completion, the Communication & Visibility Specialist will be responsible for developing a sustainability plan. This plan will ensure that communication and visibility efforts can continue to support the project’s objectives beyond its lifespan, and that local partners are equipped to maintain these activities independently.
7. Qualifications & Experience
Education:
· Degree in Communications, Public Relations, Journalism, Marketing, or a related field from a recognized institution.
Experience:
· Local Expertise: Minimum of 5 years of experience in communication and visibility roles, preferably within the development or humanitarian sector in Ukraine.
· Content Creation: Proven experience in creating content for various platforms, including print, digital, and social media.
· Media Relations: Demonstrated experience in managing relationships with media outlets and coordinating media engagements.
· Capacity Building: Experience in training and capacity building of local staff and partners in communication and visibility.
Skills:
· Languages: Fluency in Ukrainian is mandatory. Proficiency in English is highly desired
· Communication Skills: Strong writing, editing, and verbal communication skills, with the ability to convey complex information clearly and concisely.
· Digital Communication: Experience in managing social media platforms and digital communication campaigns.
Competencies:
· Leadership: Ability to lead communication and visibility initiatives within a multi-disciplinary team.
· Creativity: A creative approach to developing content and communication strategies that engage and inspire the target audience.
· Ethical Standards: Commitment to upholding high ethical standards in communication, including accuracy, transparency, and respect for cultural differences.
8. Additional Considerations
· Risk Management: The Communication & Visibility Specialist will be responsible for identifying and mitigating risks related to communication activities, including managing reputational risks.
· Inclusion: The Communication & Visibility Specialist will ensure that all communication materials are inclusive, taking into account the diverse needs of the target audience.
Caritas offers attractive working conditions and an open working atmosphere in an international field of activities. For the active development and implementation of the digital transformation, we count on employees with a digital and agile mindset who are keen to participate in processes of change.
However, any questions related to this opportunity can be addressed to: Відправити резюме