Media Buyer (iGaming/Gambling)

You will

• Develop and manage advertising campaigns on Meta as well as optimizing for maximum engagement and effectiveness.
• Monitor, analyze, and report on campaign performance regularly to ensure the achievement of campaign goals and KPIs.
• Utilize tools like Facebook Business Manager, Binom, Keitaro etc.
• Strategize ad placements, budgeting, and audience segmentation to maximize reach and impact.
• Test to determine the most effective ad creatives and strategies, making data-driven decisions to enhance campaign performance.
• Achieve assigned unit goals at or below the target cost-per-acquisition.
• Identify opportunities to drive efficiencies and improvements.
• Work closely with graphic designers to ensure ad creatives align with campaign goals.

Requirements

• Have working experience with influencers and webmasters;
• Have experience in working with India market;
• Experienced in A/B testing;
• Experienced in analyzing, optimizing, and scaling traffic sources;
• Have an understanding of basic metrics: CPM, CTR, CPC, CPA, ROAS, CR;
• Know how to create a media plan;
• Ready to find and implement new advertising formats;
• Able to cloak, generate connections and hypotheses;

It would be a plus:

• Cases with high ROI;
• Experience in working with Keitaro, Binom, Voluum;
• Experience in CPA affiliate programs, creative agencies specializing in the online advertising market;
• Work with chatbots.