- Interactive Lens Development & Innovation Spearheaded creation of engaging Snap Lenses, boosting user engagement by 550%. Integrated AI/R&D tech into production, drove market growth by 125%, and developed custom experiences for brands like Coca-Cola, Disney, and Apple.

- Cross-Functional Collaboration & Technical Leadership Partnered with Lens Studio and internal dev teams to enhance tools, prototype features, and bridge communication between growth and engineering. Advised on tech stacks based on UX and performance goals.

- Frontend Logic & Mentorship Independently built and coded lenses with advanced JS-based interactivity. Mentored teammates on Snap engine tools, advocated for workflow improvements, and supported team well-being.