Працювала в 6 компаніях 10 років 8 місяців
FMCG, Фармацевтика, Електроніка та електротехніка
Senior Brand Manager Hair Professional Brand
L’OREAL Ukraine /ЛОРЕАЛЬ Україна
FMCG
1 рік 11 місяців
09.2023 - 07.2025
- Monitoring and analyzing of ongoing in-market brand / category / products / competitors performance;
- Tracking key performance indicators (KPIs) - monitor sales data, market share, brand awareness & penetration;
- Portfolio management (portfolio development, pricing, and lifecycle management);
- Developing and executing brand strategy (brand's vision, positioning, target audience, identifying competitive landscape and opportunities for growth, long-term strategic plans to achieve market share and profitability goals);
- Pricing strategy development;
- Managing marketing budgets and resources;
- Identifying new product opportunities (on-going brand plans review in terms of product support (e.g. relevant local activations));
- Managing product launches (overseeing the entire product launch process, from initial concept to market rollout - positioning, pricing, volume and MS estimate, P&L, marketing and media support, comms development);
- Developing and implementing marketing activations;
- Advocacy and influence marketing coordination;
- Collaboration with cross-functional teams, аgencies management;
- Analyzing brand and projects' results and making adjustments and reporting to the management;
- Participation in the meetings with update status of market situation, on-going activities, plans or critical issues solving.
Product marketing manager of Non-Alcoholic Category
Carlsberg VN
FMCG
5 місяців
05.2023 - 09.2023
- Monitoring and analyzing of ongoing in-market brand / category / products / competitors performance;
- Analysis of market environment, market dynamics and competitors' activities;
- Development of marketing brand plans 2024 with relevant activation plot and new product launches based on the market trends, studies and forecasts;
- Pricing strategy development;
- Managing marketing budgets and resources;
- Launch of lemonade brand for DIOT channel based on channel trends in war time;
- Execution quality and timings, coordination of summer season activation plan, trade argumentation preparation;
- Cooperation with BTL agencies on integration in relevant for the category events for penetration and frequency of consumption drive;
- Packaging labels adaptation;
- Participation in the meetings with update status of market situation, on-going activities, plans or critical issues solving.
Brand manager of Sexual Wellbeing category
Reckitt /Реккітт
Фармацевтика
5 років 9 місяців
09.2017 - 05.2023
- Monitoring and analyzing of ongoing in-market brand / category / products performance;
- Analysis of market environment, market dynamics and competitors' activities;
- Marketing strategy, brand & launch plans development;
- Development of positioning, communication and promotion strategy for products / line-ups within brand portfolio with further evaluation of effectiveness;
- Pricing strategy development;
- Managing marketing budgets and resources;
- P&L calculation for co-promos, promos, annual / monthly / unit P&L update;
- On-going brand plans review in terms of product support (e.g.relevant local activations);
- Execution quality and timing for key initiatives to drive penetration – clearly defined strategy and objectives;
- New product launches - launch planning and preparation with all KPIs (new products positioning, pricing, volume and MS estimate, P&L, marketing and media support, comms development);
- Brand activations implementation and coordination – cooperation with agencies;
- Trade materials for provisors development - idea, implementation, final presentation to the team;
- Cooperation with local NGO with social responsible projects for categories penetration growth in the country;
- Artworks, packaging adaptation / localization;
- Agencies coordination - creative, research, media, ATL, BTL;
- Launch of brand SM project in Ukraine - strategy development with KPIs stating, content development, monitoring of strategy success and KPIs achievement;
- Web-site coordination, full rebranding strategy implementation;
- Participation in monthly meetings with update status on ongoing activities in terms of KPIs, plans or critical issues solving;
Junior Product Manager of Home Appliance
LG Electronics
Електроніка та електротехніка
1 рік 11 місяців
11.2015 - 09.2017
- Analytic data conducting: GFK market data analyzing and monthly reporting to management;
- Gathering and analyzing of key customers’ sales data, market trends and competitors’ activities;
- Pricing strategy development;
- Development and preparation of product marketing strategy;
- Preparation and management of product marketing budget;
- New products launch - co-operations with HQ, plants, customers and agencies;
- Products’ cards for customers development - main USPs, prices, product’s origin;
- Preparation of product range matrix for different sell-out channels;
- Preparation of product presentations, trade argumentation;
- Work with promoters and merchandisers - motivation programs development for promoters, bonuses calculation;
- Web content preparation;
- In store materials (POP, brand zones) development / adaptation, production, distribution, monitoring and coordination their availability and status in the WH;
- Products’ promotion (ATL / BTL and digital activities);
- Co-operations with agencies on co-projects;
- Participation in monthly meetings with update status on ongoing activities in terms of KPIs, plans or critical issues solving;
Marketing Trainee Home Appliance departure
LG Electronics
Електроніка та електротехніка
11 місяців
01.2015 - 11.2015
- Analytic data conducting and pricing monitoring;
- Competitors activities monitoring (co-promo, in-store);
- Products’ cards development - main USPs, prices);
- Preparation of agreements and vouchers for in-time payment;
- Tendering and work with agencies regarding in-store materials production;
- Offline shop visits and reports preparation for PM members;
- Web site content update;
- Participation in development and implementation of marketing activities;
Marketing trainee
Bacardi-Martini Ukraine
FMCG
2 місяці
12.2014 - 01.2015
- Nielsen market data analyzing;
- Competitors' activities monitoring (co-promo, in-store);
- Work with agreements and vouchers;
- Cooperation with agencies regarding POSM production;
- Participation in the development of advertising campaigns,promotional materials and souvenirs;
Ключова інформація
- Analytical skills;
- Leading skills;
- Presentational skills;
- Organizational skills.
Навчалась в 2 закладах
The Chartered Institute of Marketing
Diploma in international marketing
2018
Київський національний економічний університет імені Вадима Гетьмана
маркетинг
Київ, 2015
Володіє мовами
Англійська
вільно
Може проходити співбесіду на цій мові
Може проходити співбесіду на цій мові
Українська
рідна
Може проходити співбесіду на цій мові
Може проходити співбесіду на цій мові
Курси, тренінги, сертифікати
Training "Be digital"
2020
Training "Marketing in national companies - how it works"
2019
Training "PR in the period of chaos"
2018
KAMA - Social Media Marketing
2017
Додаткова інформація
Особисті якості
Organizational skills, team player, place myself under the certain systemof management, communicative, responsible, purposeful, initiative,result oriented, ability to hear and listen, attention to details, desire tolearn something new constantly, optimism.
Єлизавета
Єлизавета
Chief Marketing Officer
Київ
повна зайнятість
Характер роботи: віддалена робота, гібридна
Остання активність 6 днів тому