Працювала в 8 компаніях   8 років 8 місяців

Освіта, FMCG, Торгівля оптова / Дистрибуція / Імпорт-експорт, Реклама та PR-послуги, Інтернет, Промисловість та Виробництво

Digital marketing director

Gerchik Trading Ecosystem

Освіта

2 роки 1 місяць

06.2022 - до теперішнього часу

  • Marketing team management
  • Scrum system work
  • Attracting new people to the base for activities / Traffic and lead generationmanagement.
  • Work and control over the tasks of outsourced teams
  • Planning and managing advertising budgets
  • Control of the generation of applications, pricing of applications andincreasing their validity
  • Building the logic of generating end-to-end analytics, setting technicalspecifications, testing
  • Formation of a digital promotion strategy for Edtech products/SaaSproducts
  • Launch of the product on the markets of America and Europe
  • Formation of sales funnels for activities in the context of each product andchannel.
  • Formation and maintenance of marketing unit-economy. Determining themarginal cost of a lead and the marginal cost of a client (sale) based on themargin and cost of the product. Work towards reducing the marginal cost ofa lead/client
  • Maintaining all reports with key indicators, by which you can clearly trackthe effectiveness of each marketing channel
  • SEO optimization and promotion through search engines - control over thetasks of the outsourcing team
  • Accomplishment of any tactical marketing tasks
  • Building an SMM strategy as part of an overall marketing strategy
  • Building an PR strategy as part of an overall marketing strategy
  • Development and implementation of marketing sales funnels
  • Interaction with IT department
  • Creation of analytics for each released landing in the context of eachproduct - Google analytics, Api Conversation, macro and micro conversions,their correct development

Digital online marketologist

Top Trading Line/ Wise trading Group, Vilnius

FMCG

6 місяців

10.2021 - 04.2022

  • Experience in creating a marketing strategy and visualizing it in MindMap;
  • E-commerce marketing;
  • Competitor analysis;
  • Target audience analysis;
  • Experience working with large budgets.
  • Advertising budget planning;A/B testing of advertising campaigns;
  • B2b lead generations;
  • Facebook ADS;
  • LinkedIN ADS;
  • GTM/ End-to-end analytics
  • Pixel Facebook, Special Events, Standart Events;
  • Analysis, optimization and scaling of advertising campaigns;

DIGITAL MARKETING MANAGER

Interlogistic LLC, Kharkiv

Торгівля оптова / Дистрибуція / Імпорт-експорт

1 рік 2 місяці

12.2020 - 02.2022

  • Experience in creating a marketing strategy and visualizing it in MindMap;
  • B2B/B2C marketing;
  • Lead Generation all sources;
  • Competitor analysis;
  • Target audience analysis;
  • Experience working with large budgets. Advertising budget planning;
  • A/B testing of advertising campaigns;
  • B2B/B2C lead generations;
  • Facebook ADS;
  • Positioning of goods/services in the VBBP market;
  • Pixel Facebook, Special Events, Standart Events;
  • Analysis, optimization and scaling of advertising campaigns;
  • Development of a quiz;
  • Statement of technical specifications for the design department;
  • End-to-end analytics

Facebook ADS/Marketing Strategy

Freelance projects

Реклама та PR-послуги

6 років 3 місяці

11.2015 - 02.2022

  • www.staleks.ua

  • www.decoroom.com.ua

  • www.nails5.in.ua

  • www.nails5.com.ua

  • www.siller.com.ua

  • www.bijusvit.com.ua

  • www.globalpost.ua

  • https://largemoda.com.ua/

  • http://jznailsgroup.com/

  • https://magnat.kh.ua/

  • https://chill-store.com.ua/

  • https://dazhd.com/

  • https://klapshairina.com.ua/ua/

  • https://www.trendbranch.com/

  • https://mastersv.com.ua/


MARKETING TEAM LEAD

Digital Agency Kofelatte Studio

Інтернет

1 рік

11.2020 - 11.2021

  • Management of the marketing department;
  • Experience in creating a marketing strategy and visualizing it in MindMap;
  • Development of sales funnels;
  • Analytics of online channels, promotion and selection of the most relevant for business;
  • Building a promotion strategy for Facebook/Instagram/Google/LinkedIn;
  • B2B/B2C marketing;
  • Lead generations;
  • Working with Pixel Facebook, working with standard events, working with specially configured conversions;
  • CPC/ROI/ROAS/LTV/CPL/CPA
  • Brand portfolio analysis,
  • SWOT\TOWS;
  • Analysis of target audience;
  • Segmentation of the target audience;
  • Analysis of competitors;
  • Creation of VRIN\VRIO models; Positioning of goods/services in the VBBP market;
  • Effective Facebook/Instagram/LinkedIn targeting;
  • Development of a quiz;
  • Statement of technical specifications for the development department;
  • Statement of technical specifications for the design department;

ONLINE MARKETOLOGIST

MEDINI

Торгівля оптова / Дистрибуція / Імпорт-експорт

10 місяців

11.2019 - 09.2020

  • Automation of business processes;
  • Management of the SMM department;
  • E-commerce marketing;
  • Facebook ADS;
  • Pixel Facebook, Special Events, Standart Events;
  • Analysis, optimization and scaling of advertising campaigns;
  • Lead generation;
  • Competitor analysis;
  • Target audience analysis;

SENIOR ADS Facebook/ PM

Kharkiv Plant Polymerkontainer (HZPK)

Промисловість та Виробництво

1 рік 8 місяців

02.2018 - 10.2019

  • Marketing strategy development;
  • Brand portfolio analysis,
  • SWOT\TOWS;
  • Positioning of goods/services in the VBBP market;
  • Competitor analysis;
  • Target audience analysis;
  • Facebook ADS;
  • Pixel Facebook, Special Events, Standart Events;
  • B2B lead generations;
  • Development of sales funnels;
  • Analytics of online channels, promotion and selection of the most relevant for business;
  • Drawing up monthly reports in the dashboard;
  • Statement of technical specifications for the development department;
  • Statement of technical specifications for the design department;
  • Development and launch of a corporate website, collaboration with developers and site testing;
  • Producing and organizing photo/video shoots

JUNIOR SEO-SPECIALIST

Seotooly

Реклама та PR-послуги

2 роки 1 місяць

11.2015 - 12.2017

  • SEO website promotion;
  • OnPage SEO;
  • Working with the program Absubmitter;
  • Increasing brand awareness;
  • Increase in site traffic

Ключова інформація

English - Upper Intermediate

Marketing Strategy Development

Scrum system work

B2B/B2C Marketologist

Launch of the product on the markets of America and Europe

Formation of sales funnels for activities in the context of each product and channel.

Formation and maintenance of marketing unit-economy. Determining the marginal cost of a lead and the marginal cost of a client (sale) based on the margin and cost of the product. Work towards reducing the marginal cost ofa lead/client

Organization of business processes from scratch

Facebook ADS/ Google ADS

A/B testing

Linkedin ADS

Google Analytics

GTM/ End-to-end analytics

Data Studio

Website audit

CRM developing/automotization

Send Pulse

Mind Maps

Навчалась в 2 закладах

IMBA Нидерландская Академия Маркетинга

Маркетинг

Київ, 2022

Харьковский Государственный Университет Питания и Торговли

Международная экономика, экономический

Харьков, Украина, 2010

Володіє мовами

Англійська

вище середнього

Російська

вільно

Українська

рідна

Курси, тренінги, сертифікати

IMBA

Київ, 2022

Курс: Director Digital Online Marketing

LABA

Київ, 2021

Курс: Стратегический маркетинг

Онлайн курс таргетированной рекламы Дамира Халилова

Москва, 2020

WebPromoExperts

Харьков, 2019

Додаткова інформація

Личные качества

Communicative

Problem-solving

Strategic thinking

Focus on results

Teamwork skills

Leadership

Good time-management

Юлия

CMO/ Digital Marketing Director

Харків

35 років

повна зайнятість

Оновлено 2 місяці тому