Працювала в 9 компаніях 9 років 10 місяців
Промисловість та Виробництво, Освіта, FMCG, Торгівля оптова / Дистрибуція / Імпорт-експорт, Реклама та PR-послуги, Інтернет
CHIEF MARKETING OFFICER (CMO)
SVJ Beauty Equipment
Промисловість та Виробництво
1 рік 8 місяців
05.2024 - до теперішнього часу
- Development and implementation of the company's b2b marketing strategy sell in and sell out for all channelstraffic to attract new customers (b2b and b2c).
- Planning, allocation and control of expenses to ensure efficient use of resources.
- Working with outsourced teams - briefing and implementing company strategies, monitoring the implementation oftasks and indicators
- Building end-to-end analytics logic from scratch for a b2b company and implementing it with contractors in PowerBI.
- Monitoring market trends, competitors, and changes in consumer behavior to identify newopportunities.
- Working with 42 markets and launching the company's products there, building a launch strategy in accordance with theto the specifics of each country. Successful experience in entering new markets, scaling channelsbringing new customers, working with customer return and pricing.
- Development and holding of events in Ukraine and abroad, participation in international exhibitions toto attract new b2b clients and strengthen the brand.
- Working with Ukrainian and foreign influencers, developing a strategy for working with them in accordance with the specifics of working with each country
- Involvement of all digital channels - development of SEO, PPC, Social Media, Email strategies and their activeimplementation of them.
- Collecting requests to improve the company's core product and product hypotheses.
- Management and development of the marketing company (18 specialists). Team training, team building, team formationand search for specialists.
- Creation, motivation and development of marketing teams.
- Development of promotions and other mechanisms of interaction with b2b partners for retention and increase of LTV
- Development of cjm on the website and identification of business growth points
- Maintaining all reports with key indicators that can be used to clearly track the effectiveness ofof each marketing channelTranslated with
Digital marketing director
Gerchik Trading Ecosystem
Освіта
1 рік 8 місяців
06.2022 - 01.2024
- Marketing team management
- Scrum system work
- Attracting new people to the base for activities / Traffic and lead generationmanagement.
- Work and control over the tasks of outsourced teams
- Planning and managing advertising budgets
- Control of the generation of applications, pricing of applications andincreasing their validity
- Building the logic of generating end-to-end analytics, setting technicalspecifications, testing
- Formation of a digital promotion strategy for Edtech products/SaaSproducts
- Launch of the product on the markets of America and Europe
- Formation of sales funnels for activities in the context of each product andchannel.
- Formation and maintenance of marketing unit-economy. Determining themarginal cost of a lead and the marginal cost of a client (sale) based on themargin and cost of the product. Work towards reducing the marginal cost ofa lead/client
- Maintaining all reports with key indicators, by which you can clearly trackthe effectiveness of each marketing channel
- SEO optimization and promotion through search engines - control over thetasks of the outsourcing team
- Accomplishment of any tactical marketing tasks
- Building an SMM strategy as part of an overall marketing strategy
- Building an PR strategy as part of an overall marketing strategy
- Development and implementation of marketing sales funnels
- Interaction with IT department
- Creation of analytics for each released landing in the context of eachproduct - Google analytics, Api Conversation, macro and micro conversions,their correct development
Digital online marketologist
Top Trading Line/ Wise trading Group, Vilnius
FMCG
6 місяців
10.2021 - 04.2022
- Experience in creating a marketing strategy and visualizing it in MindMap;
- E-commerce marketing;
- Competitor analysis;
- Target audience analysis;
- Experience working with large budgets.
- Advertising budget planning;A/B testing of advertising campaigns;
- B2b lead generations;
- Facebook ADS;
- LinkedIN ADS;
- GTM/ End-to-end analytics
- Pixel Facebook, Special Events, Standart Events;
- Analysis, optimization and scaling of advertising campaigns;
DIGITAL MARKETING MANAGER
Interlogistic LLC, Kharkiv
Торгівля оптова / Дистрибуція / Імпорт-експорт
1 рік 3 місяці
12.2020 - 02.2022
- Experience in creating a marketing strategy and visualizing it in MindMap;
- B2B/B2C marketing;
- Lead Generation all sources;
- Competitor analysis;
- Target audience analysis;
- Experience working with large budgets. Advertising budget planning;
- A/B testing of advertising campaigns;
- B2B/B2C lead generations;
- Facebook ADS;
- Positioning of goods/services in the VBBP market;
- Pixel Facebook, Special Events, Standart Events;
- Analysis, optimization and scaling of advertising campaigns;
- Development of a quiz;
- Statement of technical specifications for the design department;
- End-to-end analytics
Facebook ADS/Marketing Strategy
Freelance projects
Реклама та PR-послуги
6 років 4 місяці
11.2015 - 02.2022
- www.staleks.ua
www.decoroom.com.ua
www.nails5.in.ua
www.nails5.com.ua
www.siller.com.ua
www.bijusvit.com.ua
www.globalpost.ua
https://largemoda.com.ua/
http://jznailsgroup.com/
https://magnat.kh.ua/
https://chill-store.com.ua/
https://dazhd.com/
https://klapshairina.com.ua/ua/
https://www.trendbranch.com/
https://mastersv.com.ua/
MARKETING TEAM LEAD
Digital Agency Kofelatte Studio
Інтернет
1 рік 1 місяць
11.2020 - 11.2021
- Management of the marketing department;
- Experience in creating a marketing strategy and visualizing it in MindMap;
- Development of sales funnels;
- Analytics of online channels, promotion and selection of the most relevant for business;
- Building a promotion strategy for Facebook/Instagram/Google/LinkedIn;
- B2B/B2C marketing;
- Lead generations;
- Working with Pixel Facebook, working with standard events, working with specially configured conversions;
- CPC/ROI/ROAS/LTV/CPL/CPA
- Brand portfolio analysis,
- SWOT\TOWS;
- Analysis of target audience;
- Segmentation of the target audience;
- Analysis of competitors;
- Creation of VRIN\VRIO models; Positioning of goods/services in the VBBP market;
- Effective Facebook/Instagram/LinkedIn targeting;
- Development of a quiz;
- Statement of technical specifications for the development department;
- Statement of technical specifications for the design department;
ONLINE MARKETOLOGIST
MEDINI
Торгівля оптова / Дистрибуція / Імпорт-експорт
11 місяців
11.2019 - 09.2020
- Automation of business processes;
- Management of the SMM department;
- E-commerce marketing;
- Facebook ADS;
- Pixel Facebook, Special Events, Standart Events;
- Analysis, optimization and scaling of advertising campaigns;
- Lead generation;
- Competitor analysis;
- Target audience analysis;
SENIOR ADS Facebook/ PM
Kharkiv Plant Polymerkontainer (HZPK)
Промисловість та Виробництво
1 рік 9 місяців
02.2018 - 10.2019
- Marketing strategy development;
- Brand portfolio analysis,
- SWOT\TOWS;
- Positioning of goods/services in the VBBP market;
- Competitor analysis;
- Target audience analysis;
- Facebook ADS;
- Pixel Facebook, Special Events, Standart Events;
- B2B lead generations;
- Development of sales funnels;
- Analytics of online channels, promotion and selection of the most relevant for business;
- Drawing up monthly reports in the dashboard;
- Statement of technical specifications for the development department;
- Statement of technical specifications for the design department;
- Development and launch of a corporate website, collaboration with developers and site testing;
- Producing and organizing photo/video shoots
JUNIOR SEO-SPECIALIST
Seotooly
Реклама та PR-послуги
2 роки 2 місяці
11.2015 - 12.2017
- SEO website promotion;
- OnPage SEO;
- Working with the program Absubmitter;
- Increasing brand awareness;
- Increase in site traffic
Ключова інформація
English - Upper Intermediate
Marketing Strategy Development
Scrum system work
B2B/B2C Marketologist
Launch of the product on the markets of America and Europe
Formation of sales funnels for activities in the context of each product and channel.
Formation and maintenance of marketing unit-economy. Determining the marginal cost of a lead and the marginal cost of a client (sale) based on the margin and cost of the product. Work towards reducing the marginal cost ofa lead/client
Organization of business processes from scratch
Facebook ADS/ Google ADS
A/B testing
Linkedin ADS
Google Analytics
GTM/ End-to-end analytics
Data Studio
Website audit
CRM developing/automotization
Send Pulse
Mind Maps
Навчалась в 2 закладах
IMBA Нидерландская Академия Маркетинга
Маркетинг
Київ, 2022
Харьковский Государственный Университет Питания и Торговли
Международная экономика, экономический
Харьков, Украина, 2010
Володіє мовами
Англійська
вище середнього
Російська
вільно
Українська
рідна
Курси, тренінги, сертифікати
IMBA
Курс: Director Digital Online Marketing
LABA
Курс: Стратегический маркетинг
Онлайн курс таргетированной рекламы Дамира Халилова
WebPromoExperts
Додаткова інформація
Личные качества
Communicative
Problem-solving
Strategic thinking
Focus on results
Teamwork skills
Leadership
Good time-management
Юлия
Юлия
CMO/ Digital Marketing Director
Харків
Активно шукає роботу
повна зайнятість
Оновлено 1 день тому