Brand launch and development in Ukraine and Kazakhstan.

360 Marketing Support:

General Marketing / Events:

• Quarter and annual planning | budgeting | reporting
• Management and execution of all the local and global brand campaigns in Ukraine: Media (OOH, digital, print); PR, In-store.
• Sport Marketing Initiatives: Sport Partner of the Ukrainian Running League 2018-2021.
• Brand’s in person participation over 15 mass Runs as well as presentation on Expos around the country. Totally over 60K in-person contacts with the participants

Adaptation of the global campaign for gaining local brand awareness by signing of world-known boxer Vasiliy Lomachenko. Localization approval | Athlete signing | Local photo and media production | Implementation by channels: OOH, in-store, digital, online etc. Personal signings for the brand: Vasiliy Lomachenko, Anna Rizatdinova

• Number of store grand openings in fitness event format with the participation of Lomachenko as the key celebrity. As well the after-fight in-store press conference | autograph sessions | Rope jump challenge etc. for better media coverage
• Regular UA Workout club execution with Khomytsii Pro – local well-known trainers’ team Channels marketing content support
• Retail: Core office staff training on the key brand’s standards, operations and document flow (for Product Trainer, VMs)
• Visual merchandising standards adaptation and implementation
• In-store communications: complete cycle of planning | images preparations | production, POP, POS materials
• Pop-up store managements during the event in terms of equipment, staff, assortment, logistics etc.
• Wholesale clients Planning | Budgeting of WS support In-store seasonal graphics change.
• Product images management
• SMM All the brands’ social media pages’ management including copywriting, adaptation, Q&A etc.
• Translation and adaptation into Ukrainian | Russian of all the materials: press releases, campaign materials, advert texts, technologies cards etc. And much more…