Key responsibilities:

• Implement new launches, maintain growth in pillar products and animate core catalogue
• Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
• Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
• Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
• Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
• Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)

Achievements:

• Successful launch of new product Drama Matte lipstick in 2018. Lips category in brand portfolio growth +15%
• Renovation of main brand pillar - liquid foundation Teint Miracle. 360 focus: price, distribution, color expertise, retail execution, retail eventing, influencer marketing, media + pr. FY sales growth +28% vol and +35% val.
  

Key responsibilities:

• Collect and analyse consumer and market insights and competition strategies to make recommendations to management
• Implement new launches, maintain growth in pillar products and animate core catalogue
• Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
• Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
• Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
• Manage PPP budget and ensure sales forecast accuracy
• Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
• Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)

Achievements:

• Launch of new market segment - natural luxury hair care with Kerastase franchise Aura Botanica. Due to right focus: media, education, pricing, distribution and product mix; after 4 months it become #3 franchise in brand portfolio and increased sales up to +15% vol on top FY
• Due to product portfolio optimization in 2018 (delisting non profitable formats and launch new ones) brand growth margin increased +2,3%
• Big focus on motivation and loyalty program for hairdressers increases sales via salons FY 2017 +12% vol
  

Key responsibilities:

• Lead the development of the Annual and Long-Term Brand Plans to ensure sustainable growth of Net Sales, Market Shares and Brand Health indicators
• Initiate and lead advancement of brand portfolios, development of long-term assortment strategy including product concepts creation
• Supervise Shopper and Customer Department in building the trade support plan (incl. promo strategy, in-store and on-shelf support)
• Leading the cross functional teams within the innovation pipeline process (Supply Chain, Finance, Shopper and Customer, Key Account and Field Sales departments)
• P&L management and control, identify and capture opportunities to grow the brand profitably
• Adjustment of communication materials to fit the market and consumer needs, supervise execution of ATL/BTL initiatives

Achievements:

• Successful launch of Grow Strong franchise, 360 focus: media planing, influencers marketing, trade excellence, exclusive prelaunch with KA. After 2 months of launch Fructis SOM increased up to +1,6% vol

Key responsibilities:

• Development and implementation of marketing programs based on the brands marketing strategy (Coca-Cola mainly)
• ATL and BTL projects management and post-evaluation
• Management and close cooperation with media and creative agencies (all brands)
• Full analysis of competitive environment (brands, regions, trade channels, pricing, etc.), brands performance (Coca-Cola)
• Leading and managing of new product development (NPD) and new product launch (Fanta)
• Consumer and marketing research in cooperation with research team: qualitative and quantitative research (Coca-Cola, Bonaqua)
• Cross-functional cooperation with other functions and Bottler Company (Market Research, Technical, PA&C, Trade marketing, Legal, Finance) (all brands)
• Budget management (development, control, etc.) (all brands)
• Management of Copa Coca-Cola Active Healthy Living program (Leather Ball Championship)

Achievements:

• Lead Copa Coca-Cola Active Healthy Living workstream of a cross-functional team to ensure integrated & high-class activation. Increase quantity of teams involved and organize regional final games . Successful realization of 2013-2014 football season (2 final games in Kyiv, 1 in Sumy and 1 in Illechivsk). Number of teams reached 39 000 this year. This is one 1 000 more comparing 2013 year.
• Coca-Cola Cola Brazil Camp project - under my supervision 2 Ukrainian teen ambassadors were sent to Brazil FIFA Camp and gained experience of their lives. Jointly with PAC department we developed humble in terms of investment but rich in terms of exposure viral and PR campaign. TV spot about Brazil Camp in Ukraine was presented in Atlanta on stakeholders meeting as examples of excellent realization of program.

Key responsibilities:

• Brand projects coordination (events, samplings, activations, promo campaigns, outdoor & digital programs etc).
• Ad-hoc projects execution.
• Brands performance analysis based on internal data and retail audit data ( AC Nielsen, brand health tracking) and management updates
• Designers' workflow coordination.
• Suppliers/Agencies/CCH routine coordination.
• Budgeting support, monthly/yearly forecast data collection, analysis and control.
• SAP Management, payments, contracts and documents flow.
• SMM of Coca-Cola (VK) and Fanta (FB) social network groups.

Achievements:

• Elevate to a new level brand Coca-Cola (15K new users) and Fanta (10 content posts per week) digital platforms to insure quality interactive dialogue with our teen consumers. During key Coca-Cola programs (Xmas, Meals, Summer, FIFA promos) I insured full brand and digital agency team support throughout all digital activation in VK groups, as well as supervising VK fan contests. During Xmas 2013 promo we managed to attract 22 000 new users of VK group. During FIFA promo we received 10 500 new users of VK group
• Successful and productive marketing budget control during the year helped to save up to 15% of year budget and enrich Xmas 2014 marketing campaign budget.
• Flawless run of all SAP & supplier related process has been provided, gaining highly positive and appreciative feedback from entire marketing team and beyond.

Clients: Nemiroff, Ulmart, L'Oreal, Altera Group, MOYO, TsarSky, All-Ukrainian Advertising Coalition

Key responsibilities:

• Presentation to clients and new business, agency marketing campaign proposals
• Full project management, briefing, supervising and control of creative department and proposed solutions in order to meet client brief, brand targets and competitive situation & landscape
• Collecting and analysing competitive information
• Communication & negotiations with clients and suppliers on a daily basis
• Project planning, timing preparation and supervision, communicating with vendors (BTL agencies,web studios, production houses)
• Projects budgeting (pricing/estimate approvals), documents circulation

Achievements:

• Presentation of pitch proposal to TsarSky, the one that won this client. As good example of presentation and selling experience.
• Conjoint work with strategic manager under new product launch - vodka Polyana. Brand was launched and got 13% of local market (eastern region). It exceeded stakeholder's goals by 3%.
• Effective and long-term relationship were built with the customer. Due to this during customer service evaluation agency annual bonus was increase by 10%

Key responsibilities:

• Workflow coordination between MKT and accounting depts
• Providing advertising & promotion expense analysis for Deputy Director General for Marketing and Sales for optimizing expenses.
• Analysis of received databases from research companies/sales reports and creation of reports with graphs, maps, pivot tables (market volume/development, value, distribution, price and other market trends) for Marketing Department.

Achievements:

Developed and implemented completely new procedure - Advertisement and Promotion control that increased efficiency of Advertisement expenses (30%), planning of advertisement budgets (40%) and improved communications process and document-flow between Marketing and Accounting department.