-Define marketing strategies to support the company’s overall strategies and objectives in war time conditions

-Develop a feasible marketing plan for the department and oversee its day-to-day implementation

-Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”

-Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)

-Build a highly efficient team of marketing professionals

-Create a solid network of strategic partnerships

• Suzuki brand strategy development and further execution, communication & promotional materials development, POSM, PR materials;
• Development of PR and marketing communications strategy with tactical plan for Suzuki products promotion, execution & control;
• Supervision of Dealers' network promotion campaigns, support and development of marketing team in regions;
• brand performance tracking and analysis;
• Media and Bloggers Relations, Event management;
• SMM strategy development;
• Web-site development and support;
• Pitching and Supervision of suppliers (PR, Digital, Creative, Media, SMM);
• Budget management and control;
• Team management.

• Managing internal and external communications;
• CSR (incl. philanthropy and corporate volunteering program);
• Crisis communication campaigns development and implementation;
• PR support of brand communications;
• Event management;
• Communications training for employees;
• Media relations and monitoring;
• Corporate web-site launch and managing;
• Employer branding program support;
• Hot line management;
• Drafting and implementing policies, procedures and templates related to corporate comms function;
• Team Management;
• Suppliers pitching and management;
• Budget control.

Achievements:

• Localization of global PR strategy with further short term program;
• Development a sustainable strategic corporate communications function and with clear system of informational flow inside the company;
• Development of information policy training for employees and media training for speakers;
• Re-launch of internal communications tools: arrangement of the survey with further realization of main insights;
• Initial corporate web-site launch;
• Standardization in CSR: development of policy and approaches with promotion among employees;
• Automatization of hot line.

• Managing the External and Internal Communications Function, preferable direction is marketing communications with some projects in corporate PR and CSR;
• Developing of communication strategy with tactical plans;
• Corporate web-site managing (initial launch with further support and development);
• Social media managing;
• Special projects and PR events management (incl.market exhibition;
• Prepare and control usage of budget for PR direction;
• Media monitoring and surveys arrangement;
• Provide Monthly Reporting; yearly audit supervision;
• Media planning in the frames of PR events;
• Managing external partners (starting pitch arrangement and further daily supervising).

Achievements:

• Initial launch of PR function on the basis of press office in the company
• Brand TOP-3 position in print media among competitors (taking into account lack of info causes and limited budget ) during 4 years
• Successful Web-site launch and re-design (twice)
• Successful integration to Social media (TOP-2 among Auto brands in Facebook)
• The independent survey acknowledged the PR service #2 (out of 20+ PR services) most professional within the industry during 2 years
• Successful launches of the number of new products

Communication programs development and realization;

• PR materials writing ;
• PR events coordination;
• Reporting;
• Development and realization of Subaru corporate edition: concept development, materials writing, work with free-lancers, coordination of designer and proof reader.

Texts for POS-materials preparation, information for clients’ sites writing, adaptation of clients advertising materials, translation, participation in advertising campaign preparation, creative concepts developments: proof reading of all agency texts.

Daily newspaper proof-reader