- Increased website traffic by 76% and grew weekly registrations by ~900%. - Defined and executed a focused go-to-market strategy, improving lead quality and user activation.

- Built high-performing acquisition channels, including influencer partnerships, Google Ads, and community engagement.

- Expanded brand presence via 4 conferences, 11 videos, webinars (100+ attendees), and key partnerships.

• Streamlined and enhanced the efficiency of both the marketing and sales departments.

• Defined target industries, ICPs, persona buyers, set strategy

• Planning, developing, implementing and monitoring the overall marketing activities and their efficiency

• Built and structured marketing department, set workflows

• Defined digital marketing strategy

• Set KPIs and OKRs

• Monitored results of the digital marketing campaigns to choose the most appropriate channels

• Managed 3 startups from the concept and research stage

• Built and managed teams of different specialists in PPC, SEO,SMM, WEB-development, design, copywriting, etc.

• Built and set strategies and directions

• Created pre-launch strategy, tracked all the required metrics for the pre-launch campaigns and AB tests

• Identified new business opportunities, including new markets, growth areas, trends, customers, products and services

• Elaborated the VoC Technology Integration Program

• Managed outsourced marketing agency

• Built dedicated outsource team, organized workflow from scratch

• Reviewing, integrating and assigning email deployment testing.

• Maintaining awareness of email marketing trends, best practices and technologies.

• Created reseller partnership programs for Indian region

• Created concept for tech multichannel integration with IQVIA initiated start of the project

• Analyzing reseller capacity throughout the country to pinpoint activities to match recruiting efforts.

• Taking end-to-end responsibility for project delivery

• Created multibranded e-detailing concept for Mylan company, initiated and managed development process.

• Working with customers, vendors and stakeholders to define project scope, resource requirements, budget, timelines etc

• Managing projects through all phases of the SDLC

• Implementing and evolving high-impact strategies to target new business opportunities/partnerships within community.

• Keeping control of food costs.

• Ensuring the highest standards of food and beverage service.

• Communicating with the kitchen staff to ensure efficient food service.

• Resolving customer complaints.

• Creating promotions/contests and events to increase foot-traffic, check averages and outside sales with team members.

• Creating all advertising and promotional material for the restaurant.

• Managing all social media programs, including Facebook, Instagram, VK.

• Creating Facebook ads

• Managing official websites content.

• Coordinating and promoting monthly and quarterly marketing and community events.

• Setting and managing all aspects of marketing budget.

• Maintaining two mobile apps for restaurant business.

• Monitoring and tracking results.

• Constantly searching for new ideas and most effective/efficient marketing/advertising/promotional efforts.

Increased the efficiency by restructuring of the marketing department and implementing new marketing strategy. The ROS has been increased by ca. 15%-20% in 3 restaurants and 3 pubs.