Responsibilities:

Led end-to-end launch of the Megabud e-commerce platform from a logo and brand palette to a fully operating B2B online store.

Conducted user research, defined site architecture and built the full CJM for B2B procurement scenarios.

Established the UX foundation before a single screen was designed Coordinated UX/UI design process end-to-end — desktop and mobile versions, user experience flows and visual design system.

Delivered a consistent design system across all device formats Led and managed a cross-functional IT team of 4 specialists alongside the internal Leroy Merlin development team.

Maintained a structured delivery pipeline from brief to release Configured analytics infrastructure and launched pre-opening marketing activities ahead of the platform go-live.

Key Results:

0 to 1 Launch: Successfully delivered a production-ready e-commerce platform from scratch to the first purchase in 1.5 years.

Platform launched with tracking and acquisition channels ready from day one

Responsibilities:

Established the Digital Marketing function from the ground up as the company’s first specialist, transitioning the business from traditional methods to a digital ecosystem and defining strategic roadmaps.

Architected the Retention Marketing system, integrating Email, Viber, SMS, and Web-Push into a unified communication channel to support the customer lifecycle.

Developed automated lifecycle flows and triggers, including multi-stage Welcome series, abandoned cart/browse recovery, and post-purchase follow-ups.

Led the ROPO (Research Online, Purchase Offline) initiative in partnership with Google to quantify and optimize the impact of digital media on brick-and-mortar revenue.

Managed digital advertising budgets exceeding $100K per month, ensuring strategic allocation across performance and retention channels to meet business targets.

Restructured internal workflows and team collaboration, aligning marketing units, IT development, and external vendors to accelerate project delivery speed.

Integrated marketing with logistics and operations, designing campaigns to optimize the customer journey for delivery and Click & Collect services.

Optimized website content and SEO architecture, specifically focusing on the SEO-menu structure and executing a pilot project for the complete overhaul of content and metadata for a priority product category. Orchestrated high-impact "One-Day Sale" and Flash Sale events, coordinating cross-channel media planning and platform readiness for peak traffic surges.

Collaborated with IT and Product teams to implement technical solutions for conversion rate optimization (CRO) and the integration of marketing automation tools.

Rebuilt the digital marketing ecosystem from the ground up following the business relaunch, establishing a strategic roadmap for all digital activations.

Directly managed a core digital team (Content, Email, Digital, Design) while orchestrating cross-functional units and external agencies focused on SEO, SMM, and IT development to ensure synchronised execution of the digital roadmap.

Developed and executed a comprehensive website content strategy, overseeing the production of category descriptions, blog content, and product copy for a vast catalog.

Collaborated closely with development and SEO teams to optimise user experience (UX) and drive conversion rate growth.

Orchestrated the launch of multi-channel digital campaigns, including Google Ads, SMM, and email marketing, to maximise brand reach and engagement.

Maintained continuous performance monitoring and optimisation, aligning traffic and sales data with established KPI plans to ensure business targets were met.

Key Results:

CR 1.15%–1.18% Sustained through iterative UX enhancements and data-driven marketing.

100% Channel relaunch. Fully restored all digital advertising channels within a tight 3-month timeframe.

Rebuilt GAds segmentation and audience layering, leading to a +17% increase in online orders.

Achieved a +4.5% increase in total Turnover within just 4 months of launching email marketing activities.

Optimized the "Laminate" category strategy, resulting in a +20% increase in offline sales and a +32% growth in online sales within 2 weeks.

Improved the transformation index from 43% to 67% for in-store pickup orders (C&C).

Doubled х2x the turnover for Flash Sales, reaching a 3x increase during peak high-season days.

Responsibilities:

Managed a portfolio of 6+ major B2B/B2C clients, including Millennium, Shabo, Billerbeck, and Svitlozar, acting as the primary strategic contact between the brands and the agency.

Authored and defended complex digital marketing strategies directly to business owners, focusing on long-term ROI and financial growth targets

Coordinated internal departments, including IT, Design, SEO, PPC, and Content, to ensure on-time delivery of projects within agreed scopes and priorities.

Identified business needs and implemented upselling strategies by introducing high-impact media and content services to existing accounts.

Supervised the full software development life cycle (SDLC) of e-commerce platforms on WordPress, OpenCart, and Magento, from initial requirements to final release.

Initiated and managed high-scale national marketing partnerships and cross-brand collaborations, such as the integration of Svitlozar jewelry into Millennium confectionery products.

Led professional content production, including photo and video shoots, to provide e-commerce partners with a high-quality visual foundation for social media and digital growth.

Leveraged GA and GTM to monitor campaign efficiency, providing clients with transparent, data-driven reporting on marketing performance and business impact.

Key Results:

Growing the average check for Millennium products from 200 to 1,300 UAH.

Executed a targeted media campaign for Billerbeck that resulted in a 12% increase in brand recognition within the Kyiv region.

Orchestrated a national cross-brand collaboration between Millennium and Svitlozar in the ATB retail chain, driving a 6% surge in offline sales during the campaign period.

Acted as the primary point of contact for full-cycle e-commerce projects, focusing on deep account management for key brands such as Billerbeck and Svitozar.

Conducted extensive marketing and competitive analysis to identify growth opportunities and inform long-term digital strategies.

Managed day-to-day communications with clients, presenting digital strategies and aligning them with overarching business objectives. Monitored and analyzed cross-channel KPIs across SEO, SMM, Paid Ads, and Email marketing to ensure campaign health.

Coordinated the end-to-end launch of website updates and new features, ensuring technical requirements met client expectations.

Supervised visual and content production processes, including photo and video shoots, to maintain high brand standards across digital platforms. Utilised Google Analytics and GTM to track user behaviour and campaign performance, providing detailed data-driven reporting.

Managed the company’s corporate website, ensuring technical stability and regular content updates.

Conducted comprehensive market and competitor analysis to provide data-backed insights for the digital strategy.

Authored SEO-optimized articles and marketing copy to drive organic traffic and improve search engine rankings.

Designed branded marketing materials, gift cards, and promotional assets using graphic design tools.

Organized and executed client gifting campaigns and loyalty initiatives to improve customer retention.

Contributed to integrated content marketing strategies, ensuring a consistent brand voice across both online and offline channels.

Led full-scale ATL (Above-the-Line) advertising campaigns, managing placements across radio, outdoor media, and print.

Managed advertising budgets and executed media buying strategies, negotiating terms with media partners and agencies.

Utilised Adobe Illustrator to design and adapt promotional materials for various advertising formats.

Supervised the production and delivery of high-impact radio advertisements and outdoor signage.

Analysed the efficiency of cross-channel marketing campaigns, providing management with improvement recommendations.