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Працювала в 3 компаніях   7 років 8 місяців

Торгівля роздрібна / Retail, Реклама та PR-послуги

Project Manager

Леруа Мерлен Україна / Leroy Merlin

Торгівля роздрібна / Retail

1 рік 9 місяців

01.2024 - 09.2025

  • End-to-End Delivery Management: Managed the full Software Development Life Cycle (SDLC) of the Megabud e-commerce platform—from initial requirement gathering and architecture design to successful technical release and market launch.
  • International Stakeholder Management: Coordinated strategic alignment with counterparts in Italy, France and Poland to adapt international best practices from the "Bricoman" project (a leading European DIY brand) and ensure a unified product concept before launch.
  • Cross-functional Leadership: Led distributed teams (Engineering, Design, Content) and third-party vendors, ensuring process transparency, effective resource allocation and strict adherence to the project Roadmap (Time-to-Market).
  • Product Design & UX Strategy: Oversaw the UX/UI direction, translating user research insights into high-fidelity prototypes and final interfaces with a strong focus on conversion optimization and a Mobile-first approach.
  • Quality Assurance & Product Validation: Established quality control processes, including functional logic validation and usability testing across multiple devices, significantly reducing post-release defects.
  • Scope & Requirement Management: Acted as the primary bridge between business stakeholders and the development team, managing expectations, backlog prioritisation and Project Scope.
  • Market & Competitive Intelligence: Conducted strategic benchmarking of US and EU markets to define the product’s competitive edge through UX innovations and digital positioning.
  • Integrations & Ecosystem Development: Managed the implementation of complex functional modules, including a next-generation loyalty program and automated Customer Journey Map (CJM).
  • Планування та управління проектами
  • Координація діяльності проектної команди
  • Підготовка звітності та презентацій для керівництва
  • Моніторинг та контроль виконання проектів
  • Оптимізація процесів та ресурсів
  • Оцінка результативності та якості проектних робіт

Digital manager

Леруа Мерлен Україна / Leroy Merlin

Торгівля роздрібна / Retail

2 роки 10 місяців

04.2021 - 01.2024

  • Full-Scale Email Marketing Launch: Built the company’s email marketing channel from the ground up. Established database growth strategies and initial automated workflows, laying the foundation for systematic customer retention.
  • High-Budget Management: Managed and optimised digital advertising budgets exceeding +$100k per month, ensuring strategic allocation to meet traffic, conversion and revenue targets.
  • ROPO (Research Online, Purchase Offline) Initiative: Led a strategic partnership with Google to implement ROPO analytics. Successfully quantified the impact of digital campaigns on offline store revenue, enabling data-driven budget optimisation.
  • SEO Content Transformation: Spearheaded a massive catalogue optimisation project. Directed the overhaul of thousands of product pages (SEO titles, descriptions and metadata) to enhance organic visibility and improve ad Quality Scores.
  • Performance Marketing Scaling: Audited and restructured multi-regional Google Ads accounts, refining creative strategies and architecture to achieve a steady conversion rate of 1.16%.
  • Strategic Restart & Long-term Planning: Authored and executed a comprehensive annual Digital strategy and quarterly Roadmaps following the 2023 business relaunch, ensuring a systematic and measurable recovery of market presence.
  • Budget & Resource Accountability: Held full responsibility for Digital budget planning, stakeholder approvals and financial oversight, with a steadfast focus on cost optimisation and maximising Return on Investment (ROI).
  • Cross-functional Leadership & Delivery: Built from scratch and led an in-house team of 10+ specialists (Content, Design, Development) while managing multiple external vendors (PPC, SEO, Production). Implemented iterative planning processes to accelerate the deployment of website features.
  • Content Strategy & Management: Directed the creation and implementation of product content standards for thousands of SKUs, significantly enhancing User Experience (UX) and driving conversion rate growth.
  • Retention & CRM Automation: Launched a full-scale email and SMS marketing ecosystem (eSputnik) from the ground up, developing automated trigger-based sequences that secured a consistent share of total sales volume.
  • Data-Driven Performance & Analytics: Established a quarterly KPI/OKR tracking framework to continuously evaluate performance and pivot digital strategies based on real-time traffic, conversion and user behaviour data.

Head of Account Management / Delivery Lead ( E -commerce )

ams agency

Реклама та PR-послуги

3 роки 3 місяці

02.2018 - 04.2021

  • Portfolio & Delivery Management: Managed the digital strategy execution for 6+ high-profile B2B/B2C clients (Jewelry, Retail, Manufacturing). Accountable for the End-to-End delivery of SEO, PPC, SMM and Email marketing initiatives aligned with business KPIs.
  • Web Development Supervision: Governed website development projects on WordPress, OpenCart and Magento. Led the collaboration with developers, from drafting technical specifications (PRDs) and UX wireframing to rigorous pre-launch testing.
  • Operational Leadership: Headed the account team and implemented a structured task management framework, significantly improving team productivity, project transparency and accountability.T
  • echnical Analytics Implementation: Developed technical documentation for GA4 and GTM deployments, ensuring precise conversion tracking and user event mapping across diverse client ecosystems.
  • CRM & Automation Launch: Architected and deployed email marketing strategies from scratch (eSputnik), including high-level automation, design systems and complex trigger-based customer journeys.
  • Stakeholder Management: Acted as the primary strategic advisor to business owners, presenting and defending digital roadmaps to ensure long-term retention and alignment with ROI goals.
  • Creative Production Oversight: Managed the full lifecycle of content production and branding projects, coordinating cross-functional teams of designers, photographers and manufacturers to ensure brand consistency.

Ключова інформація

  • Оптимізація сайту
  • GAds, робота з бюджетами +100K у.е.
  • GA4, GA 360, GTM,
  • Управління контентом
  • SMM
  • SEO
  • А/В тестування
  • Email-маркетинг
  • ClickUp, Trello, Slack, Worksection
  • Hotjar
  • UX
  • CJM

Навчалась в 1 закладі

Національний технічний університет України «Київський політехнічний інститут імені Ігоря Сікорського»

Факультет маркетингу та менежементу

2012

Володіє мовами

Англійська

середній

Може проходити співбесіду на цій мові

Може проходити співбесіду на цій мові

Французька

базовий

Польська

нижче середнього

Українська

рідна

Може проходити співбесіду на цій мові

Може проходити співбесіду на цій мові

Курси, тренінги, сертифікати

AI in Marketing (Laba)

2025

AI for Business, Google

2025

E-commerce Strategy, ADEO Group, France

2024

Додаткова інформація

Свій розділ

Project Digital Manager (IT / E-commerce) with 8 years of experience delivering complex digital and e-commerce projects.Led end-to-end development of an e-commerce platform (Megabud): from user research and CJM to UX/UI coordination, development, release, and post-launch support.Strong background in cross-functional team coordination (development, design, marketing, vendors), stakeholder management and delivery in distributed teams.Experienced in managing scope, priorities and timelines in fast-changing environments, with strong domain expertise in e-commerce and user-centric product development.

Віта

Digital Marketing Manager

Київ

2 000 $

36 років

Активно шукає роботу

повна зайнятість

Характер роботи: віддалена робота

Остання активність 6 днів тому