Managed and executed social media strategy across multiple channels, defining kpis, timelines, and deliverables. achieved significant growth within two months: 13.6k accounts reached (+468), 228 engaged users (+117), 116 content pieces published, and follower growth to 1.1k (+4.6) . supported go - to - market initiatives including fashion loan app and fashion reweek, contributing to b2b partnerships and sponsorships with luxury, beauty, and tech brands. built and maintained influencer and designer databases to support project launches and activations. executed email marketing campaigns using mailchimp and streak, promoting company offers, invitations, and events. developed marketing, pr, and presentation decks for internal teams and external partners

Maintained detailed influencer and press databases to support efficient guest management and brand visibility during fashion week. supported international press relations, media handling, and journalist coordination for high - profile luxury events, runway shows, and after - parties. assisted in the organization and execution of runway, in - store, and brand activation events, liaising with agencies, venues, press, and influencers. monitored media coverage and prepared post - event reports analyzing visibility and performance. marketing strategy consultant (academic client project)

Collaborated with a multidisciplinary team to develop a marketing campaign for the launch of a new product in partnership with another brand concept selected by the client. created and presented competitive benchmarking and market audit for a new product focus. designed a three - month instagram content roadmap, including content formats, creator collaborations, budget allocation, influencer strategy, and paid social recommendations

Researched, wrote, and edited 40 published news digests covering political, business, and cultural topics for an international audience. supported investigative and research projects using digital tools (google workspace), contributing insights on media, cultural, and market trends