• Led campaign communications strategy, developing compelling messaging for digital
media and press channels to boost candidate visibility and drive voter engagement.
• Built strong stakeholder relationships by organising community outreach events and
collaborating with local leaders and volunteers, ensuring constituent feedback was
integrated into campaign messaging.
• Coordinated fundraising and logistics for campaign events and volunteer activities,
securing essential resources and maximising voter turnout.
• Conducted in-depth analysis of voter demographics and local policy issues to guide
targeted canvassing efforts and tailor campaign messaging to community priorities.
• Monitored vote-counting procedures on election day to ensure accuracy and compliance.

• Monitored parliamentary developments, tracking legislative and regulatory changes
relevant to investment, trade, and economic policy, and provided timely updates to key
stakeholders.
• Maintained and updated stakeholder databases, ensuring accurate records of government
contacts, industry representatives, and advocacy organisations to enhance engagement
strategies.
• Drafted policy briefings, correspondence, and reports for policymakers, translating
complex economic and trade issues into clear, concise, and persuasive messaging.
• Collaborated with communications and events teams to increase the visibility of public
affairs activities, ensuring consistent messaging and strategic outreach.
• Managed multiple projects efficiently in a fast-paced environment.

• Directed project management initiatives, optimising resources, team coordination, and
scheduling to achieve objectives, resulting in a 20% increase in event attendance.
• Advised staff across all levels on effective internal and external communication strategies,
improving overall message clarity and consistency by 30%.
• Represented the organisation at local and national events and press conferences,
enhancing brand visibility and securing media coverage in major publications.
• Engaged with 50+ media outlets and journalists to develop and distribute press kits,
leading to a 25% increase in media mentions.
• Engaging with internal and external stakeholders

• Monitored and managed campaign budgets, ensuring adherence to financial constraints
and reducing overall marketing spend by 5%.
• Converted complex data into comprehensive reports for performance analysis
• Provided administrative support for large-scale marketing projects, enhancing efficiency
and contributing to the successful launch of marketing campaigns of 9 brands in 23
markets
• Developed and maintained project timelines and Gantt charts, incorporating contingency
plans to ensure timely completion, achieving a 95% on-time project delivery rate.
• Conducted competitive analyses to inform quarterly marketing priorities.
• Updated e-commerce platforms with new product information, driving a 13% increase in
online

• Conducted market research to identify and understand key customer segments, leading to
developing a new product line that increased revenue by 10%.
• Created comprehensive brand and style guides, enhancing brand consistency across all
channels and improving brand recognition by 15%.
• Developed and managed targeted Facebook and Google Ads campaigns, achieving a
30% increase in click-through rates and a 20% reduction in cost-per-click.
• Utilised Google Analytics to assess content performance, implementing changes that
improved user engagement by 40%.
• Monitored and evaluated campaign performance, resulting in a 10% increase in
conversion rates

- Commissioned public opinion research, analysed findings.
- Handled crisis communication with professionalism and proactive mindset to mitigate damage and restore positive image.
- Crafted press releases for distribution to target audience.
- Participated in policy development