During the course, I studied the following tools: HubSpot, Miro, Whimsical, Pipedrive, ClickFunnels, Wix, ActiveCampaign, Zapier, Make. I gained competence in various aspects of web development, marketing, and project management.

My certificate confirms my ability to effectively use these tools to achieve business goals, ensuring efficiency and innovation in any project

Topics covered in the course: 

Email Marketing Fundamentals 

Optimizing open, click and conversion rates 

Understanding the GDPR and other legal obligations 

Strategies for list building, contact segmentation,and customer retention  Personalization, optimizing for mobile, and A/B testing - Implementing your strategy in the Brevo software platform

Topics covered in the course: What is Marketing Automation? . Why do I need Marketing Automation? . How does Marketing Automation work? . Create effective automation scenarios . Email campaigns and automation - the winning combo . Manage your contacts with Marketing Automation . Marketing Automation triggered by website and APIs

The bearer of this certificate is hereby deemed fully capable and skilled in applying inbound marketing techniques. They have been tested on best practices and are ready to take an inbound approach to creating content, using social promotion, converting and nurturing leads, and marketing to customers.

The bearer of this certificate is hereby deemed Knowledgeable of building an email marketing strategy to build trust . They have been tested on best practices that focus on segmentation , high performing email sends, outlining email design, and email deliverability , and can establish metrics to test , optimize , and improving their email marketing strategy.

The bearer of this certificate is hereby deemed fully capable and skilled in content marketing. They have been tested on best practices and are capable of applying them to long-term content planning, content creation, promotion, and analysis, and increasing results through growth marketing.

Distinguish between Klaviyo client and server APIs 

Retrieve data in Klaviyo using client and server APIs 

Troubleshoot errors and understand the response to speed limits 

Use Query Metric Aggregates API to export data 

Use webhook flow actions to send data to third-party tools 

Use Klaviyo tools and resources for efficient development

After completing this course, I was able to: 

Understand what deliverability is and why it matters 

Strengthen your reputation as a sender 

Track email and SMS campaign performance in Klaviyo

Improve your performance with key marketing strategies

After this certificate is completed, I will be able to:

Customize your Klaviyo account settingsIntegrate your technical stack

Personalize registration formsEffectively expand your audience

Create target segments

Create branded email templates

Develop email strategy for campaignsAutomate email campaigns with the help of flows

Analyze marketing performance

After completing this course, I mastered:: 

Understand best practices for each stage of the sales process. 

Identify the ideal Klaviyo customer profile. 

Conduct outbound prospecting. 

Confidently offer the full range of Klaviyo products. 

Handle common customer objections. 

Follow the ideal sales process for Klaviyo products. 

Understand when to involve the Klaviyo team.

After taking this course, I learned to:

Help drive customer success through SMS, email, push notifications, and more. 

This course describes the best practices for creating a unified omnichannel marketing plan.