• Leads marketing strategy for a portfolio of global premium beauty brands on the Ukrainian market.
• Adapts global brand strategies, positioning and communication frameworks to local market specifics.
• Plans and manages annual marketing budget and campaign calendar.
• Builds and manages internal marketing team and processes.
• Oversees development of corporate websites and digital platforms (UX, content, SEO, e-commerce support).
• Coordinates promotional campaigns: seasonal offers, B2B programs, CSR initiatives.
• Manages brand launches and 360° communication campaigns (digital, PR, influencers, offline).
• Represents brands at industry exhibitions and professional events.
  Achievements:Launched and scaled 4+ international premium brands in Ukraine.Led company’s digital platform launch.Implemented charity-based promotional initiatives improving brand reputation.

• Led the development and execution of comprehensive marketing and communication strategies , focusing on market analysis , audience targeting , and performance metrics.
• managed the launch of a new product line during wartime conditions , ensuring the rapid adaptation of business processes to meet market demands.
• optimized smm campaigns and enhanced brand presence across social media platforms , driving increased engagement and brand visibility.
• directed a successful company rebranding , revitalizing the brand image and strengthening its market position.
• developed and launched a new line of branded merchandise , significantly boosting brand recognition and customer loyalty. introduced updated communication policies , enhancing consistency in internal and external messaging.
• managed marketing budgets , optimized spending to achieve maximum roi , and coordinated the development of corporate websites.
  Achievements : successfully launched a new product line during the war , adapting business processes for market entry under challenging conditions. drove significant improvements in brand perception through a comprehensive rebranding initiative. developed a new branded merchandise line , increasing brand recognition and customer loyalty. implemented new communication standards , enhancing the alignment of company messages

Conducted market analysis , sales planning , and portfolio reviews to drive strategic business decisions. managed promotional activities and partnerships , enhancing lead generation and customer engagement. analyzed crm data and market trends to optimize marketing strategies and pricing policies.
Achievements : conducted multinational bht studies and created detailed customer profiles and journeys for various target audiences. led the transition to a new nomenclature structure , optimizing product categorization and communication strategies

Managed qualitative research projects , including focus groups , shop - alongs , and in - depth interviews to gather consumer insights. developed research proposals , tools , and reports , providing actionable recommendations to clients.
Achievements : developed promotional strategies for the automotive market and optimized advertising placement for a leading hypermarket chain

Organized and managed qualitative research and internal surveys to support marketing strategies.
Achievements : successfully conducted over 10 60/40 tests and finalized several commercials based on research findings

Conducted focus groups and in - depth interviews , preparing comprehensive reports for strategic decision - making