This project analyzed the company's SaaS revenue across different dates, products, and regions. Additionally, were identified connections and patterns in user behavior through cohort analysis. Tools and skills: Tableau and Product Analysis

The project seeks to estimate the approximate price of new cars using thirteen key indicators obtained from a Kaggle dataset. The main goal is to determine which technical features have the greatest influence on car prices and to develop a method for predicting a car's price based on its specifications. Tools and skills: PostgreSQL, Predictive Analytics, Looker Studio

This project examined the behavior of music listeners in the U.S. during June 2023. It tracked conversions, average time spent in the onboarding funnel, and user engagement across different dates and operating systems. The objective was to assess the daily effectiveness of the onboarding process and pinpoint where users dropped off within the funnel. Tools and skills: Amplitude Analytics, Product Analysis, Web Analysis

In this project, I analyzed data to assess key metrics like DAU, WAU, and retention, using cohort analysis to uncover user behavior patterns. I built predictive models and created dashboards to support data-driven decisions, aiming to optimize strategies and drive growth in the Game Development industry. Tools and skills: Predictive Analysis, Product Analysis, Tableau, Google Sheets

This project focuses on exploring and analyzing data to assess key advertising metrics. The primary objective is to refine advertising strategies, boost campaign performance, and optimize marketing efforts. Tools and skills: Advertising campaigns analysis, PostgreSQL, Looker studio

My project examines the purchase funnel of the Google Merch Store sales through web analytics, with a focus on how engagement metrics influence purchasing behavior. Using SQL queries, I track user interactions, pinpoint drop-off points, and analyze conversion rates. The objective is to streamline the purchasing process, improve customer satisfaction, and drive long-term sales and engagement. Tools and skills: Google BigQuery, Product Analysis, Advertising campaigns analysis, Web Analytics