Together with the design and development teams, I delivered 40+ end-to-end design solutions for clients and businesses across the Netherlands.

I was responsible for the full design cycle — from requirement clarification and market analysis to design delivery and final post-development QA.

Key Impact

• Initiated a full company rebranding, completed in one month, which resulted in a 30% increase in service value and helped attract new clients.

• Optimized the design approval process — interactive prototypes with micro-animations and clear design rationales reduced client decision-making time by up to 50%.

• Improved handoff quality — well-structured UI Kits, design tokens, and styles decreased clarifying questions from developers by 40%+.

• Managed 3–5 projects simultaneously, consistently delivering on deadlines and maintaining high design quality.

Responsibilities

• Managed and organized the entire design workflow: prioritization, task decomposition, communication with PMs and developers.

• Collected and analyzed data, including competitive research, user flows, and structural content planning.

• Built scalable UI Kits with components, tokens, documentation, and clear specs for developers.

• Created interactive prototypes with animation, helping clients quickly understand product logic and significantly reducing revision cycles.

• Performed final post-development UI audits to ensure 1:1 accuracy with the original designs.

As an independent designer and entrepreneur, I work with clients across various countries and industries, taking ownership of the entire design lifecycle — from research and requirement gathering to development handoff and post-release support. In some projects, I take on a team-lead role and coordinate the work of multiple designers.

Key Impact & Responsibilities

• UX Writing — creating clear microcopy, form logic, and user guidance that reduce cognitive load and improve overall usability.

• UX Analytics & Product Audits — conducting quick and in-depth product evaluations, identifying friction points, and proposing improvements that increase clarity and user satisfaction.

• Design System Development — building and maintaining scalable UI Kits, components, tokens, styles, and usage guidelines to ensure consistency and long-term product scalability.

• Interactive Prototyping with Micro-animations — developing high-fidelity animated prototypes for idea validation, client presentations, and preparation for usability testing.

• Collaboration with Developers & QA — preparing detailed specifications, conducting UI audits, and supporting the team throughout the implementation process to ensure accurate delivery.