I worked as the PR Lead at Vidby, a Swiss startup that develops AI-powered translation tools. My role involved managing both external and internal communications, including investor relations. I also oversaw outsourced teams, such as social media managers and PR managers. The startup was featured in over 200 media outlets, including Forbes, Bloomberg, Tech.eu, and TechCrunch.

In March 2022, I joined the "Citizens of Kyiv" project for The New York Times Magazine. This 34-page photo essay by renowned Ukrainian photographer Alexander Chekmenev showcased ordinary people living in Kyiv under Russian attack and appeared on the magazine's cover. As an additional reporter, I handled location and character scouting, translation for English-speaking editors, interview transcription, and editing.

In 2021, I joined DTEK Renewables, the largest player in Ukraine's renewable energy sector. My role involved managing both internal and external communications. This included developing strategies in collaboration with senior managers and the HR team. I was responsible for planning, editing, and writing content across various mediums, handling crisis communications, and managing internal events. Additionally, I oversaw projects related to Social Responsibility (SR) and Environmental, Social, and Governance (ESG) strategies. I also managed the company's website, directed digital communications, and created press releases, press kits, and newsletters

In 2019, I became a part of the PR team at the South Ukraine Nuclear Power Plant (SUNPP). My focus centered on external communications, encompassing managing the website and overseeing social media platforms such as Facebook, Instagram, and YouTube. I succeeded in cultivating a dedicated audience, disseminating official information in a clear and comprehensible manner, and dispelling myths surrounding nuclear energy.

Before my PR career, I spent many years providing guided tours around Kyiv for individual tourists, corporate clients, and foreign delegations in both English and Italian. Among those I guided were companies like Castrol, Infopulse, and Microsoft.

I've also worked as a journalist for a design and architecture TV show, which was my first job. This experience gave me a deep understanding of video production, which has been invaluable in my PR career. Now, I can effortlessly create videos for ads, social media, presentations, and interviews.