I oversee brand strategy and manage client accounts to drive growth and customer satisfaction. I define and execute the brand’s vision, ensuring consistency across all marketing channels, and build strong brand awareness through strategic campaigns.

I collaborate with cross-functional teams to create impactful marketing materials, product launches, and digital content that resonate with target audiences.In addition to managing brand identity, I handle client relationships, ensuring high levels of engagement and satisfaction. I lead account management activities, including negotiating contracts, monitoring performance metrics (KPIs), and providing ongoing support and advisory.

I identify opportunities for upselling and cross-selling, while analyzing competitive landscapes to refine strategies and maintain a competitive edge.I work closely with clients to ensure their goals are met, deliver tailored solutions, and ensure that digital projects are executed within the required timelines and technical specifications. My ability to balance both brand management and account responsibilities contributes to the growth and success of both the brand and client relationships.

As an Account Manager for a circular fashion app, I successfully led and managed strategic partnership deals from ideation through to strategy, development, and execution.

• My role involved conducting comprehensive market research and analysis to identify emerging trends, opportunities, and potential threats, which I presented in monthly strategic meeting reports.
• I was responsible for acquiring new clients and strengthening the company’s position within the market, particularly among retailers, charities, and second-life services. I also monitored the development of digital projects, ensuring alignment with technical requirements and timelines while maintaining full compliance with relevant laws and regulations, including GDPR and audits.
• Additionally, I represented the company at key industry events and conferences such as the Drapers Sustainability Awards, Global Fashion Summit, and Charity Retail Association Conference, fostering valuable connections and advancing our brand's leadership in the circular fashion sector.

As an Executive Assistant to the CEO, I played a pivotal role in supporting daily operations and strategic initiatives at the executive level. I was responsible for managing the CEO's schedule, coordinating meetings, and ensuring seamless communication across various departments.

My role also involved preparing detailed reports, presentations, and handling sensitive information with discretion.I acted as a liaison between the CEO and internal/external stakeholders, ensuring that all requests were addressed promptly and effectively.

I was also responsible for organizing company events, managing travel arrangements, and supporting key business decisions through research and analysis. My strong organizational and multitasking skills allowed me to thrive in a fast-paced, high-pressure environment, ensuring that the CEO’s time was optimized and the company’s operations ran smoothly.

Additionally, I was involved in project management, working closely with other departments to ensure alignment with the CEO’s vision and company goals.

In my role, I was responsible for maintaining a frequent and constructive exchange with clients and partners through cross-channel communication. I built strong business relationships by providing continuous support and advisory, ensuring long-term partnerships.

I played an integral role in negotiating contracts with both existing clients and the acquisition of new partners.I closely monitored KPIs for each account, identifying performance changes and investigating their root causes to ensure optimal outcomes.

Additionally, I conducted in-depth analysis of the competitive landscape and emerging trends to inform and enhance strategic plans for projects.

By leveraging established relationships, I successfully identified and uncovered new opportunities, driving business growth. I also oversaw the development of digital projects, ensuring a deep understanding of technical requirements and timelines, ensuring the successful execution and delivery of all initiatives.