Main responsibilities: marketing project coordination, marketing strategy development and implementation coordination, markets analysis and performance tracking, business drivers identification, communications development and adaptation coordination, regular research and analysis of the market and competitive environment, management of the assortment matrix, marketing and media projects advisory, people management, trade marketing projects coordination.

Main responsibilities: Sales and marketing plans forecasting, brand analysis and performance tracking, communication development and adaptation, promo management (price promo and national promo launching), trade marketing projects implementation, regular research and analysis of the market and competitive environment, marketing and sales promotion strategy development, category margin analysis, new product launch, product price formation, forecasting and planning of sales volume, management of the assortment matrix.

Key achievements and Projects: share of market growth +291 bps. in 2021 and becoming # 1 player in cereals category and keeping leadership, launch of 7 National 360 campaigns and 4 National Promotions.

Work experience with global brands – Nesquik, Lion, Fitness etc.

Key achievements and Projects: Work with local Ukrainian confectionary brand (Svitoch) and with local factory, portfolio design and positioning relaunch, market share growth (tablets category), marketing communication locally development (3 TVC, 10 key visuals, 12 digital campaigns), R&D function & NPDIs development and launch.

Project management: work experience with new products and tastes development in cooperation with factory (from searching of opportunities to launch of new chocolate and tastes at the market) – 7 NPDIs launch, constant recipe improvement and OPEX projects implementation.

Main responsibilities: Regular research and analysis of the market and competitive environment, marketing and sales promotion strategy development, category margin analysis, new product development, product price formation, forecasting and planning of sales volume, management of the assortment matrix, promo management.

Accomplished Key Projects: Obolon brand re-launch (new bottle launch, development of new brand-positioning and communication platform, brand book). 3 National promo launch, 10 local 360 campaigns launched (including 10 TV commercials shot, 15 OOH images), development designs of various materials (POS, trade equipment and furniture).

Innovation launched: yellow and blue Ukrainian labels (limited edition), newBeer Mixpomegranate, Rio Red; Obolon first harvest (limited edition), Beer Mixin glass bottle; new Obolon bottle and labels launch (PET and glass); new cans launch (Obolon Light, Premium, N/A).

Key achievements: From July 2013,after a long decline,the ObolonSOM started to grow due to the brand re-launch. Beer Mix keeps being a segment leader despite aggressive activity of the main competitor.

Main responsibilities: Negotiate with media buying firms: manage day-to-day relationship and supervise their work, analyze results of media efforts and develop measures of success, supervise TV, OOH, Print, digital and other media placement, buying and scheduling etc.