Development strategy of the project including business plan & sales strategy;?
Set the vision for the project, define the overall strategy from launch to scale, and long-term goals and strategies;
Analyzed and achieved financial performance: cohorts, P&L, Revenue, Break Even etc.;
Achievement of business goals, hypothesis testing, responsibility for the result;?
Built a high-performing cross functional team focused on increasing business efficiency and profitability;
Provided executive leadership across the company;
Built a high-performing cross functional team focused on increasing business efficiency and profitability;
Established proper management of day-to-day affairs by developing and implementing processes that will ensure the achievement of thecompany's financial and operational goals.
Results:
Launched the sales, lead generation, financial, tech, affiliate, HR, design departments from scratch;
Rebuilt operation processes according to agile principles;
Implemented the OKR method to reach strategy targets.

Marketing analysis: market, competitors, customers, trends, etc.;

Building of a custom journey map;

Development of products' business plans for the CIS, Asian markets;

Creation of complete marketing strategy;

Development of a feasible marketing plan for the department and oversee its day-to-day implementation;

Set budgets, track a measure ROI on a continuous basis;

Setup and execute on user acquisition marketing strategies, in close cooperation with the internal team as well as with external partners to deliver on strategic initiatives;

Audience analysis, optimization, improvement of advertising campaign indicators (ROI, ROAS, CPA, CPI, LTV, ARPU), reporting, budget management;

Forecasting, budgeting & reporting processes to meet KPI's & targets;

Researching and developing GTM strategy for new markets;

Development of conditions and models of the affiliate program;Achieving the Affiliate targets in all markets measured on FTD, CAC and LTV;

Design and coordination of promotional campaigns, PR and other marketing efforts across channels;

Writing technical specifications and implementing gamification mechanisms into projects (achievement map, personalized quotes);Output of products to new geos.

Results:

Successfully launched product for Asian market

Acquisition ROI on entry month grow from 20% to 35%+

CAC decreased on 20%+

Increased click2reg rates from 15% to 30%+

Increased reg2dep rates from 6% to 20%+

Increased numbers of FTD' 60%+

New acquisition channels and funnels

Strategic marketing:

• Marketing analysis: market, competitors, customers, trends, etc.
• Portfolio management of existing products, identification of the most perspective directions of work (products, industries, markets)
• Analysis of the target audience, its segments (development of the most effective ways to impact on the target audience)
• Development of positioning (unique values, characteristics, competitive advantage) and messaging
• Development and implementation go to market strategy and sales funnel.

Operations:

• Collaboration with other departments in order to update sales strategies, developing services, adding new features, etc.
• Rebuilding marketing department
• Recruitment, adapted, trained and motivated the staff
• Planning of development of marketing department, team formation, distribution of competencies, coordination of staff
• Budgeted, controlled expenses and provided effective resource use, P&L
• Forming and control of marketing calendar via communication channels and products.

Acquisition & retention:

• Developed and conducted company product and service promo campaign
• Media buying: creation, management, launching, optimization of promo campaigns
• SEO: development, distribution, control of promotional strategies, tests, KPI
• Paid search (Google, Bing, Yahoo etc.): funnel development, preparing ad campaigns (keywords, ads, targeting, etc.), optimization;
• Retention: creating and implementation of retention waterfall
• Activation: plan, organize, execution of activities in social media, messengers, sites, emails and other
• Improved web resource usability, increased conversion, А/В testing, optimized customer acquisition channels, increased profitability.

Events:

• Organization of the presence of company representatives
• Meeting appointments with potential partners
• Organization of networking parties during exhibitions
• Development and control of KPI for sales team

Analytics:

• Built and improved analytic system from a perspective of websites, marketing channels, revenue
• Analyzed effectiveness of users acquisition channels and corrected them
• Analyzed web advertising effectiveness, developed recommendations on planning for future periods
• The analysis of these studies, the development of analytic models and preparation of reports

Results:

• Bringing a company to a positive revenue in 6 month
• Cost minimization (by 70%) and optimization of resources of marketing department
• Achieving of acquisition & KPI and performance over and above target (~120%)
• Conversion from MQL to SQL30%
• Building and optimization of the analytic system (comms channels, messages, target audience segments, etc.)
• Building marketing & sales department from scratch