Працювала в 5 компаніях   9 років 1 місяць

Консалтинг / Аудит, IT, Послуги для населення - інше, Інше

Business Analyst

Deloitte

Консалтинг / Аудит

1 рік 10 місяців

06.2022 - 04.2024

Business Analyst in Deloitte LTD, Toronto, Canada (in person)

I was responsible for:

  • Developed business plans, determine KPI and coordinate the measurement results
  • Analyzed qualitative and quantitative data to uncover competition and industryinformation to drive the business revenue
  • Conduct business process analysis and identify critical issues and gaps for anestablished organizational process
  • Develop a roadmap for short and long-term work, manage prioritization, and monitor thework to meet objectives
  • Manage projects and create a detailed business process roadmaps for the largest singlecapital project
  • Worked with Salesforce cases and Jira tickets to provide user support for systemmaintenance, troubleshooting, enhancement projects etc.
  • Deployed salesforce products such as Service Cloud, Sales Cloud, Marketing Cloud
  • Performed user management including new user setup/deactivation such that roles,profiles, permission sets and public groups are granted appropriate sharing access
  • Implemented Salesforce configuration changes including (but not limited to): Fields,Lightning record pages, page layouts, record types, formulas, validation rules, reportsand dashboards
  • Estimated work effort to implement recommended changes as part of release planning
  • Documented system changes, procedures and knowledge base items to maintainsystem supportability
  • Google Analytics implementation

SEO Manager

The Marat Company

IT

2 роки 11 місяців

04.2019 - 03.2022

SEO Manager in The Marat Company, Kyiv, Ukraine (In person)

I was responsible for:

  • Performed SEO audits on client websites to analyze user experience flow, content, backlink, and technical signals to identify areas for improvement relevant to the industry and business.
  • Performed on-page SEO to drive rankings and organic traffic.
  • Implemented SEO best practices are in place such as identifying duplicate content/meta-data, redirect chains, resolving page speed and server issues.
  • Developed and implemented interactive marketing strategy for about 25 clients that improved search engine performance, attracted users to websites and drove growth, resulting in annual traffic increases of an average of 25% per year.
  • Used SEO tools like: Google Search Console, Moz, Screaming Frog, Ahrefs, BrightLocal, SEMRush, Serpstat and Google Analytics.
  • Performed in-depth competitor reviews to check competitor activities.
  • Developed and implemented link building strategies.
  • Recommended changes to website architecture, content and linking to improve SEOpositions for target keywords by over 35%.
  • Produced and submitted weekly reports outlining progress against KPI objectives.
  • Checked Technical SEO problems: Redirect Chains, Broken internal and external links, duplicate content, URL structure, Robots txt file, Sitemap, Structured data/Json Schemamarkup by plugin/create new schema markup.
  • Website Crawlability optimization.
  • Analyzed data to identify trends, generated reports and adjunct campaigns
  • Local business optimization, citations and listings management
  • Worked with implementing strategies to get website content shown on various Featured Snippets
  • Understand of search engine algorithms and ranking methodsKey Accomplishments
  • Created new specific Schema markup for a couple of types of business: Restaurant industry, Jewelry, Lawyers.

Seo specialist

Intelweb Solution

IT

1 рік 8 місяців

08.2017 - 04.2019

SEO Specialist in Intelweb Solution, Kryvyi Rih, Ukraine (In person)

Responsibilities included SEO strategy, website optimisation, oversight of off page, on pageand content management.

I was responsible for:

  • Research and implement search engine optimization recommendations;
  • Research and analyze competitors;
  • SEO websites auditing, finding and fixing technical issues;
  • Monitor and analyze results;
  • Content marketing and link building;
  • Off-Page SEO work, including outreach and link building strategy implementation;
  • Highly refined keyword and ranking strategies;
  • Analytics, analysis, and reporting;
  • Site structure, page construction, updating metadata;
  • Improving site structure, page construction, updating metadata.Key Accomplishments;
  • Participated in the creation of the SEO strategy for about 12 clients, improved Searchengine performance, attracted users to websites and drove growth, resulting in annualtraffic increases of an average 20% per year;
  • Created template for SEO websites auditing, finding and fixing technical issues;
  • Created highly refined keyword and ranking strategies;
  • Created reports on web KPIs with a focus on keyword/page rankings and organic searchtraffic opportunities.

Operated a Small Business

Copy Center

Послуги для населення - інше

1 рік 11 місяців

03.2017 - 02.2019

Operated a small business "Copy Center". Kryvyi Rih, Ukraine (In person)

Providing photocopy services to students and faculty.

The value of this experience lies in the fact that I worked on the full cycle of selling goods and services.

From the moment of renting the premises to the moment of direct sale.

I worked with:

  • Suppliers established timely delivery of goods;
  • Found new niches for providing services;
  • Engaged in the development of new directions in the field of service provision;
  • Also I was responsible for monitoring the performance and paying salaries to employees;
  • Dealt with conflict situations in the workplace;
  • Worked with service centers for equipment repair and was responsible for its serviceability. Key Accomplishments;
  • Preparation of documents for business registration and starting own business;
  • Opening new directions for sales;
  • large format printing;
  • Photo printing and photo editing with Photoshop;
  • Services in Writing of design works;
  • Team building and management

Owned and operated an internet children’s fashion store

Fashion Generation

Інше

2 роки

02.2015 - 02.2017

Owned and operated an internet children’s fashion store "Fashion Generation". Kryvyi Rih, Ukraine (In person)

I had a small internet store, it was my first marketing’s experience.

I was responsible for:

  • SEO for website;
  • Keyword research, created semantic core;
  • Found copywriters, created and implemented SEO and Marketing Strategy;
  • Technical SEO;

Also as an owner I worked with:

  • product suppliers;
  • visiting manufacturers' exhibitions;
  • development of new directions in the market of children's clothing and goods forchildren.

Key Accomplishments

First time I sell only children close but after 6 month I started research and found newsegments like:

  • goods for newborns
  • author's bed linen for a crib for newborns
  • mattresses;
  • goods for early child development (Domain cards...);
  • conducted a market research of children's outerwear using a membrane and arrangedthe supply of winter thermal overalls to Kryvyi Rih

Ключова інформація

  • Key SEO and Marketing skills:
  • Advanced SEO Strategy
  • Marketing Strategy Development
  • SEO Audit (Basic and Technical)
  • SEO Analysis (On-Site, Keywords and Competitor Analysis)
  • Technical SEO
  • Link Building Outreach Strategy (High Authority Backlinks)
  • Local SEO / Google My Business
  • SEO for Small Business
  • Data Analysis and Interpretation
  • Process Mapping
  • Project Management
  • Problem Solving
  • Roadmapping
  • Market Research
  • Critical Evaluation
  • Time Management
  • Risk Assessment
  • eCommerce SEO (Woocommerce, Shopify, Wordpress )
  • Link Detox (Backlinks Analysis)
  • Backlinks Removal (Google's Disavow)
  • Website Speed and Performance Optimisation
  • Tools: Google Search Console, Google Analytics, Ahrefs, Majestic, SEMRush, Moz, etc.
  • Conversion Rate Optimisation (CRO)
  • Detailed SEO Reporting
  • Keywords Rank Monitoring (Serpbook, RankTracker, SEMRush, and AuthorityLabs)
  • Schema/Structured data markup (write code / use plugin)
  • Content Management
  • HTML/CSS
  • Detail oriented and process-driven
  • Organizational and time management skills

Навчалась в 1 закладі

Kryvyi Rih National University

History and Law

Кривой Рог, 2012

Володіє мовами

Англійська

вільно

IELTS

Українська

рідна

Курси, тренінги, сертифікати

Google Analytics 4

2024

Google Certificate. Foundations: Data, Data, Everywhere

2024

Google course. Foundations of Digital Marketing and E-commerce

2024

Додаткова інформація

Особисті якості

A highly driven and results-oriented SEO Specialist with 7 years of career experience in business optimization organizations.

Adept in original content development, search friendly architecture solutions and keyword research. Possesses excellent problem-solving and analytical thinking skills.

For the past 5 years, I have been working as an SEO Manager and SEO Specialist for two companies, including freelance work, while simultaneously running my own business. I perform well independently and also enjoy working within a team environment.

In my role as a Business Analyst within Deloitte's Advertising, Marketing, and Commerce department over the past 16 months, I significantly enhanced my proficiency in business operations, refined my account management abilities, strengthened client relationship management, and cultivated valuable skills in new business development.

I am not afraid to take the time to research and to try solutions to difficult problems. I am a team player. I love sharing my successes (and failures) with other team members and discussing how to improve on my last win. I am also happy to mentor a junior team member to help them learn and grow.

My ideal position includes a range of opportunities that leverage my current skills, while providing challenges and future opportunities

Yana

SEO Team Lead, SEO Manager, SEO Specialist, SEO Strategist

Київ

Готовий переїхати: Львів, Одеса, Дніпро

1 300 $

34 роки

повна зайнятість

Характер роботи: віддалена робота

Оновлено 2 місяці тому