• SEO tools: GSC, GA4, Webmaster Tools, Ahrefs, Screaming Frog, SEMrush, SE Ranking, Similar Web, Serpstat.
• Tech stack: HTML, basic CSS, schema.org, CMS (WordPress, Archivarix, Webflow, Contentful), WordPress plugins (Yoast SEO, All in One SEO, Internal Link Juicer).
• Reporting and other tools: Looker Studio, Google Spreadsheets, CharGPT, Similarweb, Miro.
• Languages: English – Advanced, Ukrainian – Native.

On-page:

• Keyword research and clustering.
• Developing and adjusting content strategy with a focus on target audience pain points and their buyer journey.
• Providing basic UI/UX recommendations.
• Developing and expanding website structure.
• Conducting SEO experiments related to page design, user-generated content (UGC), GPT-generated content, and tech implementations.
• Recommendations for internal linking improvement.

Off-page:

• Analyzing competitors' backlinks.
• Developing and adjusting backlink strategies for outreach, crowd, guest posting, and link insertion.
• Searching for dropped domains and setting them up for link-building purposes.
• Creating and processing lists of anchors.

Niche and competitors analysis:

• Conduct niche research for SEO product development.
• Perform regular analysis of competitor best practices to gain insights for product growth.
• Explore growth hacking practices, including analysis and development of new tools and microsites.

Technical optimization:

• Performing technical audits and quality assurance (QA).
• Implementing technical changes and schema.
• Assisting with website domain change.
• Providing recommendations for improving website Core Web Vitals and Page Experience.
• Crawling budget analysis and optimization.

SEO Results Planning & Measurement:

• Develop a quarter, half-a-year, and annual SEO strategy with regular reviews.
• Implement and track key KPI metrics.
• Analyze, track, and report on organic search performance.

Collaboration and mentoring:

• Sourcing and collaborating with backlinks and content contractors.
• Work with Marketing, Frontend, Design, and Content management teams on SEO product development.
• Mentor junior SEO specialists.