- Launched and scaled performance campaigns across Tier 1–3 GEOs with a focus on profitability and growth
- Managed $80K+ monthly budgets, ensuring efficient spend and consistent performance
- Improved campaign ROI through targeting, creative testing, and traffic distribution optimization
- Analyzed key metrics (CTR, CPC, CR, ROI) to identify scaling opportunities
- Tested creatives and audience segments to improve engagement and conversion rates
- Used trackers, TDS, and spy tools to analyze competitors and adjust strategy

- Managed and optimized advertising campaigns with a focus on ROI and performance
- Worked directly with publishers and traffic partners to improve traffic quality and delivery
- Negotiated terms with international partners, improving deal conditions and efficiency
- Conducted daily performance monitoring and rapid campaign optimization
- Optimized traffic allocation, reducing ineffective spend and improving conversions

- Created 100+ SEO-optimized articles, increasing organic traffic and visibility
- Improved user engagement (+15% time-on-page) through targeted content strategies
- Conducted competitor and keyword research to identify growth opportunities
- Developed content plans aligned with audience needs and monetization goals
- Delivered performance reports with actionable insights