Built and launched 25+ custom WordPress, WooCommerce and Shopify websites for international clients, handling the full development lifecycle from Figma handoff to deployment and ongoing support.
Developed custom WordPress and WooCommerce solutions using PHP, ACF, Gutenberg, REST API and WooCommerce, including custom blocks, templates, integrations, checkout and e-commerce functionality.
Customized and built Shopify storefronts with Liquid, JavaScript and SCSS, including custom sections, product pages, metafields, AJAX filters, cart functionality and other e-commerce features.
Improved performance and Core Web Vitals across client websites, increasing PageSpeed Insights scores on key projects from around 45 to 90+ and reducing page load times by around 40%.
Built a reusable library of Gutenberg blocks and ACF components used across 10+ projects, improving development efficiency and making content management easier for clients.Integrated 10+ third-party services and APIs, including payment providers, shipping solutions, CRM, analytics, tracking and marketing platforms.
Investigated and resolved production issues across WordPress, WooCommerce and Shopify, maintaining the stability of live stores during high-traffic and peak sales periods.
Worked with Git-based workflows, code reviews, staging environments and production deployments, taking ownership of changes from development through release.

Redesigned and rebuilt the company website on WordPress, improving its overall structure, usability and mobile experience. The rebuild contributed to increased organic lead generation and a lower mobile bounce rate.
Owned ongoing website maintenance and technical support, delivering content updates and new functionality in response to evolving business requirements.

Developed custom WordPress themes and templates based on technical requirements and design specifications, focusing on responsive, maintainable and performance-oriented implementations.
Built and maintained custom WordPress plugins to extend website functionality beyond the standard WordPress stack and meet project-specific requirements.
Delivered WooCommerce stores end to end, from development and configuration to launch, while implementing technical SEO improvements to improve organic search visibility.