- Writing of CRM communications for a betting product across Push, PM, Email, and SMS: match previews, promotions, game launches, tournaments, loyalty programs, and digests.
- Delivery of large task packages: dozens of texts across channels, games, and events under tight deadlines, with fast revision cycles.
- Development of creative concepts for every task, including through-line ideas, wordplay, click-worthy hooks, and unexpected angles that make each text stand out from the first line.
- Research for compelling storylines for sports previews, such as rematches, big-name transfers, coaching changes, and player narratives, turned into intrigue that drives players to place bets.
- Copywriting in English for MENA markets in line with regional restrictions and compliance requirements.
- Transforming of offer mechanics (free bets, cashback, weekly rewards, prize pools) into clear, motivating copy, including messaging in the voice of the brand ambassador.
- Personalized campaigns for audience segments based on interests and activity.
- Compliance with strict technical requirements: channel character limits, emoji guidelines, brief specifications, and tone of voice.
- Preparation of multiple copy variants for A/B testing, with CR data used to choose the strongest approach.

SEO (current focus)
- Writing casino brand reviews based on client briefs
- Creating copy for satellite websites in the brand's voice
- Producing website content: category pages, informational and service sections
- Writing landing page copy
- Writing SEO articles for casino projects
- Adapting content for local markets
- Working with semantics and text structure according to SEO brief requirements
Retention
- Writing CRM communications: email, web push, push, in-app messages, SMS
- Building customer communication flows for different goals: onboarding, activation, retention, reactivation
- Copy for promotions and bonus mechanics across sportsbook and casino verticals
- Communications tied to sporting events and tournaments
- Casino vertical copy: slots, crash games, tournaments, game digests
- Localizing and adapting CRM copy while preserving character limits and structure

Known as DCSL Software / DCSL GuideSmiths during my time there.
Website
- Writing and updating service pages: bespoke software development, web, desktop and mobile applications, customer portals, databases, data migration, application support and hosting
- Writing articles for the company blog: expert content on software development and digital transformation
Case Studies & Social Proof
- Writing client case studies based on interviews with project teams and clients
- Scripts and copy for video case studies
- Collecting and editing client testimonials
Lead Generation
- Copy for landing pages and lead magnets
- Announcements, descriptions, and follow-up materials for webinars
- Email campaigns and nurture sequences for prospective clients
Social Media
- Posts for LinkedIn, Facebook, and X
- Promoting case studies, webinars, and expert articles
Sales Enablement
- Copy for commercial proposals, presentations, and one-pagers
- Sales materials for specific services and industries
Processes
- Interviewing developers, architects, and project managers to develop content
- Translating complex technical topics into clear business language
- Working closely with marketing, design, and sales teams

Product & Interface
- Generating ideas for new features and product mechanics together with the product team
- Writing UX copy for the mobile app: screens, buttons, tooltips, error messages, onboarding
- Naming products, features, and app sections
- Maintaining a consistent brand voice across all customer touchpoints
CRM & Notifications
- Writing push notifications: service, promotional, and situational
- Copy for in-app messages, stories, and in-app banners
- Communications for new product launches and updates
Gamification & Special Projects
- Developing concepts for in-app game mechanics and quests
- Scripts and copy for activities featuring the mono cat
- Creative concepts for special projects and partner collaborations
- Ideas and copy for merch and sticker packs
Marketing & Brand
- Developing creative concepts for advertising campaigns
- Situational content and reactive posts on trending topics
- Copy for social media and landing pages
- Scripts for short-form videos
Processes
- Close collaboration with designers, product managers and developers
- Briefing external agencies and contractors, and approving their deliverables
- Participation in brainstorms and creative sessions

Website & SEO
- Writing SEO copy for catalog category and filter pages (wines by country and region, spirits, sparkling wines, beer, food, accessories)
- Creating product descriptions: taste, aroma, region, grape variety, food pairings
- Writing blog articles: category and region guides, seasonal and holiday selections, cocktail recipes
Producing content for informational and service pages: About Us, Delivery & Payment, FAQ, Loyalty Program,
Corporate Clients
Telegram & Social Media
- Running the weekly selections column (#добіркиokwine): creative lead-ins and product lists with prices and links
- Industry news posts: brand launches, limited releases, producer collaborations
- Situational captions for short-form videos
- Adapting copy for Telegram, Instagram, Facebook, TikTok
CRM
- Email newsletters: news, discounts, curated selections
- Push notifications for the mobile app
- OKWINE Club loyalty program communications
Processes
- Compliance with alcohol advertising regulations (18+ labeling, no calls to consume)
- Fact-checking with sommeliers and the procurement team