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Працювала в 2 компаніях   8 місяців

Будівництво, Краса / Фітнес / Спорт

Junior Brand Manager

Terra Nido

Будівництво

4 місяці

01.2026 - до теперішнього часу

  • Built and executed brand positioning and digital growth strategy, transforming a presentation-focused website into a
structured lead-generation and sales acquisition system.
  • Design and optimize multi-channel conversion funnels across website, social media, and paid media to increase qualified
inquiries and improve conversion performance.
  • Implement CRM and marketing automation workflows (HubSpot, email, WhatsApp automation) to streamline lead capture,
accelerate response time, and support structured pipeline management.
  • Lead data-driven content and campaign strategy across social media and digital channels to strengthen brand visibility,
audience targeting, and demand generation.
  • Increased qualified inquiries by 40% through optimized marketing funnels, targeted digital campaigns, and improved lead
capture architecture.

Digital Marketing Intern

ZZ Day Spa

Краса / Фітнес / Спорт

3 місяці

12.2024 - 03.2025

  • Set up and optimized Meta Ads and Google Ads campaigns, increasing qualified bookings by 25% within 3 months through
improved targeting and creative testing.
  • Assisted in audience segmentation, ad creative development, and budget allocation to improve campaign structure and
efficiency.
  • Conducted A/B testing on creatives and messaging, contributing to a 30% increase in click-through rate within 8 weeks.
  • Managed email and SMS marketing campaigns, increasing open rates by 22% within 6 weeks through segmentation and
performance testing.

Ключова інформація

Brand & Growth Strategy: Brand Positioning, Conversion Optimization, Funnel Architecture, Go-to-Market Strategy, Lead
Generation Systems
Performance Marketing & Digital Channels: A/ B Testing, Campaign Strategy & Optimization, CRM Automation, Email Marketing, Google Ads, Meta Ads, SEM, SEO, Figma, CapCut, Canva
Analytics, Tracking & Marketing Technology: Conversion Tracking, GA4, Google Ads, HubSpot, Meta Ads Manager, UTM Strategy

Навчалась в 2 закладах

NHL Stenden University of Applied Sciences

International Hospitality Management

2022

Bellerbys College

Business

2018

Володіє мовами

Англійська

поглиблений

Може проходити співбесіду на цій мові

Може проходити співбесіду на цій мові

IELTS

Іспанська

базовий

Німецька

нижче середнього

Українська

рідна

Курси, тренінги, сертифікати

Google Analytics Certification

2026

Validated knowledge of Google Analytics 4, including event-based tracking, user and session analysis, acquisition and engagement reporting, conversion measurement, and funnel analysis. Demonstrated ability to configure events and key events, analyze user journeys across web and apps, use Explorations for deeper insights, and apply data-driven insights to optimize marketing and business performance.

Google Ads Creative Certification

2025

Udacity - Digital Marketing NanoDegree

2024

I’ve gained practical skills in search engine marketing (SEM), search engine optimization (SEO), social media strategy, email marketing, and data-driven marketing. I now have hands-on experience using marketing data and technology to build effective campaigns, analyze performance metrics, and optimize for impactful results. This program has equipped me to create targeted digital strategies that drive engagement and conversions, aligning with modern marketing goals.

Додаткова інформація

LinkedIn

www.linkedin.com/in/sofiia-ivanets

Sofiia

Junior Brand Manager

Львів

1 200 $

26 років

Активно шукає роботу

повна зайнятість

Характер роботи: віддалена робота

Остання активність 2 тижні тому