Працювала в 10 компаніях   16 років 11 місяців

IT, Банки, Енергетика та Енергоносії, Реклама та PR-послуги

Employer Brand Manager

NDA

IT

1 рік

09.2023 - до теперішнього часу

  • Employer brand strategy development and implementation
  • Internal communications system development and support
  • Internal events and initiatives for employees` engagement and motivation development and support
  • Benefits system for employees` development and support
  • Internal knowledge base for employees development and support
  • Interaction with HR and recruiting teams to involve candidates
  • Corporate branded products (merch) for employees ordering (approach development, merch catalog development, budgeting, interaction with suppliers)
  • Analysis of employer brand development initiatives` effectiveness (surveys conducting, metrics monitoring)

Head of Internal Communications

NDA

IT

5 місяців

04.2023 - 09.2023

•Internal communication strategy development

•Internal content plan development and implementation (information gathering, texts creation, visuals and videos preparation in cooperation with a design team)

•Internal communication channels management (corporate portal, newsletters, messengers)

•Internal communication channels effectiveness analysis

•Planning, organization and control of internal events for employees;

•Planning, development and ordering of branded corporate products for employees

•Budget development and management (annual, quarterly)

Internal communications manager

VistaCreate & Depositphotos

IT

9 місяців

06.2022 - 03.2023

Internal communications owning and development:

  • Internal communication strategy development to promote integration initiatives, support new processes implementation and drive team engagement
  • New and existing communications channels support and development
  • Wide variety of regular and one-off communications creation and distributing
  • Internal communication initiatives design and implementation as well as measuring their impact
  • Company internal events management
  • Regular surveys conduction for employee feedback gathering and data usage for better employee experience development
  • Management team support in compelling messages and communications creation, advising on best communication practices

Head of Corporate Communications

Lizard Soft

IT

2 роки 10 місяців

04.2019 - 02.2022

Employer brand development and HR processes support:

  • Employees informing system organization and management, internal corporate resources managementImplementation of communications standards
  • Development, and further support of corporate culture's basic elements: mission, vision, values, strategy
  • Recruitment process support: interaction with recruiting agencies, vacancies creative description preparation, participation in interviews to assess soft skills and compliance with corporate values, company's profiles design and support on job and other specialized IT resources
  • Onboarding program development and maintenance
  • Feedback gathering, employees` satisfaction surveys conducting
  • Internal referral program development
  • Benefit program development and maintenance
  • Corporate events organization (of teambuilding, educational and knowledge-sharing nature)
  • CSR initiatives organization and support
  • Corporate traditions, holidays, birthdays, anniversaries support and development

Microsoft 365 Communication and Learning Manager

Райффайзен Банк

Банки

7 місяців

08.2018 - 03.2019

Microsoft cloud technologies implementation project management in terms of user adaptation using change management approaches:

  • Communication strategy development and implementation
  • User training program development and implementation
  • Project full communication support: newsletters, news, materials for publication on internal resources, events organization
  • Training programs and training materials development, training events organization
  • Information and training resources support
  • Change agents` network development and management
  • IInteraction with an external provider of consulting services for cloud technologies implementation and adaptation

Internal Communications Manager

ДТЕК, ТОВ, Енергетична компанія

Енергетика та Енергоносії

1 рік

08.2017 - 08.2018

Internal communications management of full cycle, employees informing and engagement:

  • Internal communications strategy development and implementation, internal communication channels and tools development and support
  • Intranet development and implementation (concept and structure development, business requirements and design layouts preparation, interaction with an engineering team)
  • Preparation of internal publications, digests, and newsletters for employees (including text and visual content, design and layout)
  • Corporate culture support and development, corporate values and non-material motivation system introduction
  • Corporate events, projects for employees` engagement and corporate climate improvement development and support (including concept creation, budgeting, interaction with suppliers, financial and reporting documentation preparation)
  • CSR strategy development and implementation (charitable and sports initiatives, healthy lifestyle promotion)

Public Relations Manager

КРЕДІ АГРІКОЛЬ БАНК

Банки

11 місяців

09.2016 - 08.2017

Communication programs development and implementation in order to support external and internal communication system:

  • PR campaigns and projects development and coordination (sponsorship and partnership initiatives, CSR, charity, etc.)
  • Media relations of full cycle
  • Preparation, editing of external PR and other communication materials, support for their further publication (press releases, news, articles, comments, interviews, video stories, SMM publications)
  • Internal communication resources and tools management (corporate portal, e-mailings, digests, newsletters), including text and visual content preparation, design and layout
  • External and internal corporate events organization
  • Interaction with suppliers (event, digital, marketing, advertising agencies)

PR and Communications Lead, Corporate Intranets Consultant

Lizard Soft

IT

4 роки

08.2012 - 08.2016

  • PR and communication strategy development and implementation
  • Media relations, PR materials preparation (press releases, news, blogs, case studies, articles, etc.)
  • Text and visual content for internal information resources planning and preparation of (intranet, digests, newsletters, presentation materials, etc.)
  • Corporate web resources development and maintenance (corporate website, intranet, blog, profiles in social networks)
  • Corporate events for clients, partners and employees planning and organization
  • Advising clients on intranets` development and implementation (concept, structure, functionality, interface design and business requirements development)

Public Relations Manager

First Trade Marketing

Реклама та PR-послуги

5 місяців

03.2012 - 08.2012

  • PR strategies, projects and campaigns for agency clients development and implementation
  • Media relations to ensure the clients presence of in the media field
  • SMM activities for agency clients Implementation
  • Event management
  • PR materials preparation (news, press releases, comments, presentations, graphic, photo and video content)

Leading specialist of Partnership center/ Retail business department

UKRSIBBANK BNP Paribas Group

Банки

4 роки 6 місяців

09.2007 - 03.2012

  • Partnership programs for retail business development and coordination, their further support, including information support and promotion
  • Bank's retail business partner network development
  • Regional representatives` network coordination

Ключова інформація

10+ years of experience in developing and implementing communications strategies, developing corporate culture and teambuilding, building brand awareness, creating content of various types and events organizing.

8+ years of experience in developing and implementing intranets, internal cooperation and teamwork systems.

3+ years of practical experience in change management and user adaptation while new software products and technologies implementation.

Навчалась в 1 закладі

Taras Shevchenko Kyiv National University, Kyiv Institute of International Relations

International Information Department, International Information Systems and Technologies specialization, Master, International Information Analyst, Interpreter from English

Киев, 2007

Володіє мовами

Англійська

вище середнього

Українська

рідна

Курси, тренінги, сертифікати

Employer branding

Київ, 2023

Laba

HR management in IT

Київ, 2021

LABA

B2B sales in IT

Киев, 2021

LABA

Organizational Design

Киев, 2021

LABA

Public speaking in detail. Technique of speech, movement, gesticulation.

Kyiv, 2021

Oratory School by O. Gabluk 

Soft Skill for Hard Tasks: how public speaking helps to convince, inspire, sell.

Kyiv, 2021

Oratory course by A. Zayoma 

"Project&Change Management in organization" (Change Management Advanced)

Киев, 2020

Certified Course ACMP QEPTM Course Q000236 | Changeimpulse

Marketing Director

Киев, 2020

LABA

Digital Marketing Full Stack

Киев, 2019

DAN.IT

Computer graphics in Photoshop & Illusrtator

Киев, 2013

PR Start modular program

Киев, 2012

Be First Marketing School 

Writing Journalism course

Киев, 2012

"Media School" training center

Додаткова інформація

Social activity

Marketing & Communications Officer, ACMP Ukraine Chapter

Ukrainian Chapter of the Association of Change Managers Professionals ACMP Global (https://www.acmpglobal.org/):

  • Communication strategy development and implementation
  • Content plan creation and implementation
  • Information and marketing support of events
  • SMM-strategy development and implementation, social networks profiles support

Computer skills

  • Office software: Microsoft Office, Microsoft 365, G-suite, Confluence, Microsoft Teams, Slack
  • Graphic creation, visualization: Adobe Illustrator, Canva, MS PowerPoint
  • Web-sites and internal resources constructors: Tilda, Weblium, Microsoft SharePoint

Alyona

Internal Communications Manager

Київ

36 років

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