• Designed a unified visual system across 5 retail locations; seasonal line revenue increased 20% within 3 months.
• Developed audience-segmented creative strategy for men 25–40; achieved 30% engagement lift across web, Instagram, and display.

• Built Midjourney-accelerated illustration pipeline generating 3,000+ crypto assets (10K monthly impressions); reduced per-asset production time from 2 hours to 25 minutes via AI-assisted generation and template standardization.
• Directed daily editorial output of 8–10 thumbnails at sub-1-hour turnaround; set visual standards and briefing requirements for the editorial team

• Delivered end-to-end brand identity systems for 2 clients across beverage, electronics, and SaaS — including typography systems, color palettes, and 40+ page style guides.
• Directed motion campaign production across 5 clients and 6 digital channels using After Effects; animated assets outperformed static by 27% CTR — adopted as default format by 3 clients.

• Produced 200+ campaign assets for 5 B2B clients across web, email, and social; maintained cross-channel consistency through shared design libraries.
• Achieved 92% first-round client approval rate through structured discovery and iterative stakeholder reviews

• Delivered 4 brand identity systems in 3 weeks average (33% faster than agency baseline), generating $20K revenue.
• Built component-based design systems enabling teams to self-serve 76% of asset creation within one quarter postlaunch.

• Ran 20+ paid social campaigns achieving 2.8% CTR on Facebook and Instagram — nearly double the 1.5% industry benchmark.
• Reduced average design delivery from 5 to 3.5 days by implementing workflow tracking across projects.