• Media strategy
• Conducting client briefings.
• Comprehensive understanding and task decomposition for clients to define products addressing their needs.
• Crafting and defending commercial proposals.
• Analyzing niche player traffic utilizing SimilarWeb.
• Evaluating competitors' communication, creatives, and digital activities through Gemius and Adreal.
• Conducting market analysis via Statista, Euromonitor, and implementing new analytical tools.

• Conducting analysis of client's advertising activity and metrics on their own media channels
• Formulating initial hypotheses based on data analysisPreparation of automated reports in Looker (Google Data Studio)
• Preparation of analytical reports in PowerPoint (post-campaign, MMO, competitor analysis, target audience analysis)
• Configuration of GA4 (including e-commerce), GTM, Clarity
• Аssistance with reach calculations, and audience size calculations based on external statistical data
• Searching for research from external sources

• Release of scripts (macros) to optimize the formatting of the arrays in SPSS
• Release of MVP no-coding solution for questionnaires (Briefing, consulting, approval of functionality) - reduced the required work time of coding specialist by 66%
• Work on structuring file management in the company
• Work on automation of operational reporting in the company
• Briefing of new resource functionality for CATI researches

• Management of the team of 4-10 employees (recruiting, firing process, schedule maintenance, salaries management, trainings)
• Control of the quality of work of employees
• Operational forecasting and reports on the department work
• Creation and implementation of the cources, video lectures for employees training
• Implementation delivery of the task manager (Worksection) for the whole company
• Technical Tasks creation and management for new metodologies for CAWI researches
• Management of the MVP of the mobile application https://play.google.com/store/apps/details?id=com.factumgr.opinionapp.opinionapp&hl=uk&gl=US
• Initiatior and technical manager of the project: https://youkraina.com.ua/
• Technical Tasks creation and management of the new resource for CATI researches
• Technical manager for the implementation of neuro-marketing research methodologies (eye-trecker - gazepoint, EEG - emotiv)

Achievements on position:

• Established myself as a leader who is always ready to help and have high conflict resolving skills
• Thanks to optimization solutions provided, number and complexity of projects has been constantly growing with minimal increase of operational resources
• Subordinates mostly worked for 2+ years, 30% of them

• Coding of the surveys in XML
• Export, logical control and data formattiong in SPSS
• Training new employees
• Implementation of the standards of surveys coding, data and final results checking
• Optimisation of the routine processes (creation of the templates in Excel, briefs for VBA macroses, briefs and new program solutions management)

• Forming and controlling the samples for marketing researches (CATI/CAWI)
• Communication with stakeholders and analytics department representatives
• Training new employees
• Implementation of the standards of project management to increase the quality of samples for marketing researches
• Optimisation of the routine processes (creation of the templates in Excel, briefs for VBA macroses)