Control and coordination of contractors (context, target, web development, SEO, designers);

Analysis of the effectiveness of advertising campaigns across all sales channels, cost optimization, budget redistribution;

Administration of the company's web resources (website and mobile applications);

Development of websites and landing pages: redesign, constant monitoring of key indicators of sites. Selection of contractors, formation of technical specifications, approval of prototypes, control of deadlines, acceptance of work;

Development of advertising creatives and content for websites together with contractors;

Preparation of analytical reports on the main indicators of web resources. Analysis and optimization of the sales funnel;

Handling PR activities, influence marketing, SEO, SERM, SEM, е-mail marketing, SMM и PR

Outreach new influencers and ambassadors started PR-campaigns

Development of existing sales channels, coordination of work with partners;

Search for new channels and lead generation tools.

Owned and monitored project schedule and budget within defined scope, resources, and timeline

Owned risk management process;

Established and efficiently managed communications among project stakeholders;

Proactively communicate project status, issues, and risks to client and other stakeholders;

Managed the project from start to finish (with tools MS Project, Excel);

Coordinated the equipment logistics for the project;

Coordinated the project team and subcontractors

Promoted creative products through holding of exhibitions and presentations and taking participation in large Ukrainian forums (like https://bookforum.ua/en/, https://artarsenal.in.ua/en/book-arsenal/)

Coordinated creative team (designers, writers, and journalists)