Працювала в 9 компаніях 7 років 5 місяців
IT, Телекомунікації / Зв'язок, Нерухомість та Девелопмент, Реклама та PR-послуги, Медіа / ЗМІ
Business Consultant, Product Manager
Freelance
IT
1 рік 10 місяців
03.2021 - 01.2023
Created Product Vision for 5 New Products.
Mentored by McKinsey&Co.
Conducted Market Research, Competitors Analysis, User Persona, JTBD Canvas and CJM, Startup Lean Canvas with OKRs, Feature Scoping and Prioritization, P&L, Execution Roadmap, User Stories, User Flow Diagram, Mockups, Acceptance Criteria, Vendors Research, Marketing Positioning, Content Plan, Presentation.
• New Life – B2B2C SaaS bottled water delivery platform – Created the company vision from scratch to improve cash-flow, item flow and customer service, increase CLTV of the marketplace app and reach the mission to grow the healthy generation with the clean water in polluted industrial cities.
• BackApp – B2C Health and Fitness mobile app – In 7 days created the product strategy from scratch to improve ergonomic furniture company’s CLTV with in-app fitness tutorials, scheduled training, collaborative tournament table and in-app purchase of skipping trainings.
• V R Managers – VR EdTech platform – In 2 days created idea, calculated the budget and built Q4 2022 Roadmap to reduce employee turnover of Fortune 500 companies, decrease the time and cost of onboarding by training the soft skills of managers according to company’s business principles with the use of the platform and by hiring already trained candidates.
• XR Detective Mystery Game – In 3 days created Product Vision.
• FinTech App – In 2 days created Product Vision from Gen Z perspective.
Product Owner
Nokia Solutions and Networks
Телекомунікації / Зв'язок
3 місяці
04.2022 - 06.2022
- Managed 5G multicultural testing team of 9 in Agile environment.
- Mentored on Scrum Ceremonies.
- Managed Backlog.
- JIRA, Confluence, Excel, PowerBI,PowerPoint.
Product Manager
Demium Startup ReBootCamp
IT
2 місяці
09.2021 - 10.2021
During 4 days Boot Camp:
Created 3 product ideas;
Segmented target audience;
Brainstormed with the team about the business model;
Created and prioritized Backlog;
Managed the remote team;
Created product value proposition;
Creating the presentation of the ideas;
Pitched to the international mentors;
Unit economics knowledge;
Developed Global investment trends knowledge.
Product Manager
WILDWILDHACK ML Hackathon by Pawa and Reface
IT
2 місяці
08.2021 - 09.2021
During a 48-hours-long ML hackathon, gathered team just on the spot, developed the idea, pivoting several times, and as a result created 3 pitch-deck presentations with different product ideas, almost without any sleep.
Worked on the MVP with the developer, solving problems just in case
Presented pitch-deck
Gathered the team
Validated an idea
Made a pivot
Created marketing positioning
Target audience segmentation
Scoped out features
Created the information architecture
Created wireframes description
Localization Manager, UX Writer
Rocket Delivery
IT
4 місяці
11.2020 - 02.2021
- Managed localization in SaaS startup on growth stage, scaling into 10 counties.
- Collaborated cross-functionally with 3 product teams simultaneously, PMO, CMO, CXM, and Founder.
- Improved operations with localization platform.
- After the user interview, suggested improvements of UX and marketing messages across 3 products.
- Suggested ML personalization feature to boost in-app purchase and remove choice paralysis after user interviews.
- Created UI elements copies, error messages, what's new, emails in UA, RU and ENG.
Conversational AI Designer, Content Strategist
UNIT.City
Нерухомість та Девелопмент
3 місяці
08.2020 - 11.2020
Built the Content Architecture of Conversational AI e-Assistant from 0 to 1 in just 2 months to digitalize business processes, using Figma, Miro, Balsamiq, DialogFlow.
Copywriter, Content-manager, UX writer for US target audience
Payphone X
IT
5 місяців
04.2020 - 08.2020
Created mobile app's marketing positioning for EU, US, CIS audience
Created Tone of Voice
Content writing for Telegram, LinkedIn, Facebook, Twitter, and Instagram
YouTube show scripts, Facebook Watch scripts, user guide scripts
Presentation, email newsletters, press releases, blog posts about US show business, and TikTok
UX writing in Ukrainian, Russian, English
Google Ads texts
Landing page copy texts
In-app banners' copy and UX improvement
Copywriter for 6 clients simultaneously
JIWO
Реклама та PR-послуги
5 місяців
11.2019 - 03.2020
Created copies for 6 clients simultaneously in a hot season of New Year's Sales
REZON - ceramics
Salateria - salad dressing
ORNER - gifts
Harley&Cho - products for pets
TORY - flowers and gifts
GOBI - cashmere fashion brand
- Hipp - nutrition for children
- Developing a tone of communication, brand history, and slogans.
- Content-writing for Instagram and Facebook
- Texts for banners and for advertising campaigns
- Blog texts and article writing
- Email texts
- Description of products on the website
- Creative copies on physical products
- YouTube scriptwriting
Senior TV Editor Team Lead
StarLightMedia/ Старлайтмедиа
Медіа / ЗМІ
4 роки 1 місяць
09.2015 - 09.2019
At the age of 23 I was in the Senior Team Leading position in a media Full-lifecycle of TV Show Production.
- Manager of 4. Was responsible for 2,5-hour TV show post-production.
- Reported to C-level and Founder.
- Created with the team a successful MVP for investors and this TV Show Episode scored the 2nd place in the 2019 List of TOP-Viewed Episodes.
Ключова інформація
SKILLS
Market trends research, Market size calculation, Competitors Analysis
Startup Lean Canvas, Mission, Vision
Pitch-Deck presentation
Company's OKRs, Key Metrics definition
Roadmapping, PRD
TA segmentation, users personas
Value Proposition Canva, JTBD
Hypotheses creation and validation
Information architecture, wireframes, and mockups, prototyping
Surveys, Interviews, CustDev
PRD, marketing+product User Flow, User Stories
AI/ML/VR-technology basic knowledge
Metrics selection and unit economy basics
3 products' feature scope and prioritization
Agile methodology knowledge
TOOLS
MIRO, Figma, Airtable, Wix, Tilda
Facebook Ads, Google Ads basics
Crunchbase, Serpstat, SensorTower, Google Analytics, Facebook Analytics, HotJar, TypeForms
Google Workspace, AWS products
Jira, Trello, Asana, Worksection, Бітрікс24
Confluence, Notion, MS Office (Word, Excel, PowerPoint), Adobe Acrobat
SQL, Tableau basics
Навчалась в 1 закладі
National Aviation University
Institute of International Relationships, Journalist
Kyiv, Ukraine, 2016
Володіє мовами
Англійська
вище середнього
Може проходити співбесіду на цій мові
Може проходити співбесіду на цій мові
Французька
базовий
Польська
нижче середнього
Російська
вільно
Українська
рідна
Курси, тренінги, сертифікати
Hong Kong University of Science and Technology - FinTech Foundations
Google Project Management Professional
- Agile Project Management
- Project Planning
- Budgeting
- Risk Management
- Change Management
- Procurement
- Execution
- Reporting
- Scrum Coaching
- Closing the Project
Amazon Web Services - Technical Essentials and Identity Management
PMI: Scrum Master
LinkedIn Learning - Skills for Inclusive Communication
LinkedIn Learning - Machine Learning: Feature Engineering
Web Academy - IT product management
- Lean Startup
- R&D
- Prototyping
- MVP
- Product Market Fit
- Product Roadmap
- Growth Marketing Management
Bazilik School - SMM Strategy
- Branding
- User segmentation and user portrait conduction
- Choosing the most effective marketing channel
- SMM goals
- Content Strategy
- KPI metrics
MacPaw's workshop - UX writing
Додаткова інформація
Personal qualities
Born leader.
Class President at school: convinced all the students of the class and their parents to sign a petition to the school principal to improve the quality of geography teaching.
At the age of 15, I worked as an English tutor for primary school students.
At the age of 23, on television, as a manager of a group of 4 TV editors, I built collaborative relationships with a 37-year-old teammate and mentored a student.
At the age of 23, the product, I was responsible for, convinced investors to prolong the TV show production contract, despite a drop in metrics for the previous season.
At the age of 23, I used various methods to convince my ex-husband, who is 6 years older, to boost his career with courses. As the result, in just 2 years, he became IT project manager for US product from printing designer for small Ukrainian businesses.
Self-driven fast-learner. Completed 10 online courses. Developed skills in CV by creating my own project, online lectures, and self-study. Learned Polish in 2 months to A2 level.
Can easily work under stress. I was evacuated from Ukraine to Poland because of the war in March 2022. Created the feature user diagram and tasks for authorization, authentication, and verification process, that I created for the Product People in a few hours in the embassy queue in Wroclaw, restoring my Ukrainian foreign passport, searching for accommodation, and full-time job. This experience can prove Nithi Harsha.
Manage multiple projects simultaneously. Collaborated with C-level and 3 product teams within SaaS company. In a Digital Marketing agency worked for 6 clients simultaneously in a hot season of New Year's Sales. Combined the work as an independent journalist and editor on business trips, and manager over TV editing process in-office within 2 similar TV shows. Combined full-time job on the television and full-time university education.
Easily work in a diverse global team. Worked with European, and US clients within different time-zones, as a self-employed freelancer. I graduated from the Institute of International Relations in 2016. I know English, Ukrainian, Russian, Polish, and French languages. Completed Diversity and Inclusion in work communication courses. Empathize children with disabilities' interaction on Bachyty Sercem online school lessons.
Collaborated with C-level: founder, PMO, CMO, Head of Customer Success - and with 3 product teams simultaneously. To manage cross-functional teams and understand the challenges of each role, I did test tasks on BA, PO, PM, Digital marketer, Sales Manager, Content Manager, Creative and Technical Copywriter positions.
Had a job interview at Microsoft
Identity with lana Smith and Adam Steenwyk.
Hobbies and interests
- Hiking to the mountains;
- Kayaking;
- Jogging;
- Dancing;
- Reading books and art exhibitions visiting;
- Traveled to 23 cities in Ukraine, 5 cities in Poland, the Czech Republic, and the Netherlands;
- Studying languages and cultures;
- Writing jokes and improvisation;
- Socionika;
- Studying marketing, management, customer service, technology and investment.
Anastasia
Anastasia
Product Manager

Варшава
Готовий переїхати: Київ, Франція, Варшава
повна зайнятість
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