Працювала в 9 компаніях   7 років 5 місяців

IT, Телекомунікації / Зв'язок, Нерухомість та Девелопмент, Реклама та PR-послуги, Медіа / ЗМІ

Business Consultant, Product Manager

Freelance

IT

1 рік 10 місяців

03.2021 - 01.2023

Created Product Vision for 5 New Products.
Mentored by McKinsey&Co.
Conducted Market Research, Competitors Analysis, User Persona, JTBD Canvas and CJM, Startup Lean Canvas with OKRs, Feature Scoping and Prioritization, P&L, Execution Roadmap, User Stories, User Flow Diagram, Mockups, Acceptance Criteria, Vendors Research, Marketing Positioning, Content Plan, Presentation.
• New Life – B2B2C SaaS bottled water delivery platform – Created the company vision from scratch to improve cash-flow, item flow and customer service, increase CLTV of the marketplace app and reach the mission to grow the healthy generation with the clean water in polluted industrial cities.
• BackApp – B2C Health and Fitness mobile app – In 7 days created the product strategy from scratch to improve ergonomic furniture company’s CLTV with in-app fitness tutorials, scheduled training, collaborative tournament table and in-app purchase of skipping trainings.
• V R Managers – VR EdTech platform – In 2 days created idea, calculated the budget and built Q4 2022 Roadmap to reduce employee turnover of Fortune 500 companies, decrease the time and cost of onboarding by training the soft skills of managers according to company’s business principles with the use of the platform and by hiring already trained candidates.

• XR Detective Mystery Game – In 3 days created Product Vision.
• FinTech App – In 2 days created Product Vision from Gen Z perspective.

Product Owner

Nokia Solutions and Networks

Телекомунікації / Зв'язок

3 місяці

04.2022 - 06.2022

  • Managed 5G multicultural testing team of 9 in Agile environment.
  • Mentored on Scrum Ceremonies.
  • Managed Backlog.
  • JIRA, Confluence, Excel, PowerBI,PowerPoint.

Product Manager

Demium Startup ReBootCamp

IT

2 місяці

09.2021 - 10.2021

  • During 4 days Boot Camp:

  • Created 3 product ideas;

  • Segmented target audience;

  • Brainstormed with the team about the business model;

  • Created and prioritized Backlog;

  • Managed the remote team;

  • Created product value proposition;

  • Creating the presentation of the ideas;

  • Pitched to the international mentors;

  • Unit economics knowledge;

  • Developed Global investment trends knowledge.

Product Manager

WILDWILDHACK ML Hackathon by Pawa and Reface

IT

2 місяці

08.2021 - 09.2021

  • During a 48-hours-long ML hackathon, gathered team just on the spot, developed the idea, pivoting several times, and as a result created 3 pitch-deck presentations with different product ideas, almost without any sleep.

    Worked on the MVP with the developer, solving problems just in case

  • Presented pitch-deck

  • Gathered the team

  • Validated an idea

  • Made a pivot

  • Created marketing positioning

  • Target audience segmentation

  • Scoped out features

  • Created the information architecture

  • Created wireframes description

Localization Manager, UX Writer

Rocket Delivery

IT

4 місяці

11.2020 - 02.2021

  • Managed localization in SaaS startup on growth stage, scaling into 10 counties.
  • Collaborated cross-functionally with 3 product teams simultaneously, PMO, CMO, CXM, and Founder.
  • Improved operations with localization platform.
  • After the user interview, suggested improvements of UX and marketing messages across 3 products.
  • Suggested ML personalization feature to boost in-app purchase and remove choice paralysis after user interviews.
  • Created UI elements copies, error messages, what's new, emails in UA, RU and ENG.

Conversational AI Designer, Content Strategist

UNIT.City

Нерухомість та Девелопмент

3 місяці

08.2020 - 11.2020

Built the Content Architecture of Conversational AI e-Assistant from 0 to 1 in just 2 months to digitalize business processes, using Figma, Miro, Balsamiq, DialogFlow.

Copywriter, Content-manager, UX writer for US target audience

Payphone X

IT

5 місяців

04.2020 - 08.2020

  • Created mobile app's marketing positioning for EU, US, CIS audience

  • Created Tone of Voice

  • Content writing for Telegram, LinkedIn, Facebook, Twitter, and Instagram

  • YouTube show scripts, Facebook Watch scripts, user guide scripts

  • Presentation, email newsletters, press releases, blog posts about US show business, and TikTok

  • UX writing in Ukrainian, Russian, English

  • Google Ads texts

  • Landing page copy texts

  • In-app banners' copy and UX improvement

Copywriter for 6 clients simultaneously

JIWO

Реклама та PR-послуги

5 місяців

11.2019 - 03.2020

Created copies for 6 clients simultaneously in a hot season of New Year's Sales

  • REZON - ceramics

  • Salateria - salad dressing

  • ORNER - gifts

  • Harley&Cho - products for pets

  • TORY - flowers and gifts

  • GOBI - cashmere fashion brand

  • Hipp - nutrition for children
  • Developing a tone of communication, brand history, and slogans.
  • Content-writing for Instagram and Facebook
  • Texts for banners and for advertising campaigns
  • Blog texts and article writing
  • Email texts
  • Description of products on the website
  • Creative copies on physical products
  • YouTube scriptwriting

Senior TV Editor Team Lead

StarLightMedia/ Старлайтмедиа

Медіа / ЗМІ

4 роки 1 місяць

09.2015 - 09.2019

  • At the age of 23 I was in the Senior Team Leading position in a media Full-lifecycle of TV Show Production.

  • Manager of 4. Was responsible for 2,5-hour TV show post-production.
  • Reported to C-level and Founder.
  • Created with the team a successful MVP for investors and this TV Show Episode scored the 2nd place in the 2019 List of TOP-Viewed Episodes.

Ключова інформація

SKILLS

  • Market trends research, Market size calculation, Competitors Analysis

  • Startup Lean Canvas, Mission, Vision

  • Pitch-Deck presentation

  • Company's OKRs, Key Metrics definition

  • Roadmapping, PRD

  • TA segmentation, users personas

  • Value Proposition Canva, JTBD

  • Hypotheses creation and validation

  • Information architecture, wireframes, and mockups, prototyping

  • Surveys, Interviews, CustDev

  • PRD, marketing+product User Flow, User Stories

  • AI/ML/VR-technology basic knowledge

  • Metrics selection and unit economy basics

  • 3 products' feature scope and prioritization

  • Agile methodology knowledge

TOOLS

  • MIRO, Figma, Airtable, Wix, Tilda

  • Facebook Ads, Google Ads basics

  • Crunchbase, Serpstat, SensorTower, Google Analytics, Facebook Analytics, HotJar, TypeForms

  • Google Workspace, AWS products

  • Jira, Trello, Asana, Worksection, Бітрікс24

  • Confluence, Notion, MS Office (Word, Excel, PowerPoint), Adobe Acrobat

  • SQL, Tableau basics

Навчалась в 1 закладі

National Aviation University

Institute of International Relationships, Journalist

Kyiv, Ukraine, 2016

Володіє мовами

Англійська

вище середнього

Може проходити співбесіду на цій мові

Може проходити співбесіду на цій мові

Французька

базовий

Польська

нижче середнього

Російська

вільно

Українська

рідна

Курси, тренінги, сертифікати

Hong Kong University of Science and Technology - FinTech Foundations

2023

Google Project Management Professional

2023

  • Agile Project Management
  • Project Planning
  • Budgeting
  • Risk Management
  • Change Management
  • Procurement
  • Execution
  • Reporting
  • Scrum Coaching
  • Closing the Project

Amazon Web Services - Technical Essentials and Identity Management

2022

PMI: Scrum Master

Wroclaw, 2022

LinkedIn Learning - Skills for Inclusive Communication

Wroclaw, 2022

LinkedIn Learning - Machine Learning: Feature Engineering

2022

Web Academy - IT product management

Kyiv, 2021

  • Lean Startup
  • R&D
  • Prototyping
  • MVP
  • Product Market Fit
  • Product Roadmap
  • Growth Marketing Management

Bazilik School - SMM Strategy

Киев, 2020

  • Branding
  • User segmentation and user portrait conduction
  • Choosing the most effective marketing channel
  • SMM goals
  • Content Strategy
  • KPI metrics

 

MacPaw's workshop - UX writing

Kyiv, 2020

Додаткова інформація

Personal qualities

  • Born leader.

    Class President at school: convinced all the students of the class and their parents to sign a petition to the school principal to improve the quality of geography teaching.

    At the age of 15, I worked as an English tutor for primary school students.

    At the age of 23, on television, as a manager of a group of 4 TV editors, I built collaborative relationships with a 37-year-old teammate and mentored a student.

    At the age of 23, the product, I was responsible for, convinced investors to prolong the TV show production contract, despite a drop in metrics for the previous season.

    At the age of 23, I used various methods to convince my ex-husband, who is 6 years older, to boost his career with courses. As the result, in just 2 years, he became IT project manager for US product from printing designer for small Ukrainian businesses.

  • Self-driven fast-learner. Completed 10 online courses. Developed skills in CV by creating my own project, online lectures, and self-study. Learned Polish in 2 months to A2 level.

  • Can easily work under stress. I was evacuated from Ukraine to Poland because of the war in March 2022. Created the feature user diagram and tasks for authorization, authentication, and verification process, that I created for the Product People in a few hours in the embassy queue in Wroclaw, restoring my Ukrainian foreign passport, searching for accommodation, and full-time job. This experience can prove Nithi Harsha.

  • Manage multiple projects simultaneously. Collaborated with C-level and 3 product teams within SaaS company. In a Digital Marketing agency worked for 6 clients simultaneously in a hot season of New Year's Sales. Combined the work as an independent journalist and editor on business trips, and manager over TV editing process in-office within 2 similar TV shows. Combined full-time job on the television and full-time university education.

  • Easily work in a diverse global team. Worked with European, and US clients within different time-zones, as a self-employed freelancer. I graduated from the Institute of International Relations in 2016. I know English, Ukrainian, Russian, Polish, and French languages. Completed Diversity and Inclusion in work communication courses. Empathize children with disabilities' interaction on Bachyty Sercem online school lessons.

  • Collaborated with C-level: founder, PMO, CMO, Head of Customer Success - and with 3 product teams simultaneously. To manage cross-functional teams and understand the challenges of each role, I did test tasks on BA, PO, PM, Digital marketer, Sales Manager, Content Manager, Creative and Technical Copywriter positions.

Had a job interview at Microsoft

Identity with lana Smith and Adam Steenwyk.

Hobbies and interests

  • Hiking to the mountains;
  • Kayaking;
  • Jogging;
  • Dancing;
  • Reading books and art exhibitions visiting;
  • Traveled to 23 cities in Ukraine, 5 cities in Poland, the Czech Republic, and the Netherlands;
  • Studying languages and cultures;
  • Writing jokes and improvisation;
  • Socionika;
  • Studying marketing, management, customer service, technology and investment.

Anastasia

Product Manager

Варшава

Готовий переїхати: Київ, Франція, Варшава

30 років

повна зайнятість

Оновлено 2 роки тому