• Conducted in-depth (9 months) market research (3 countries) and competitor analysis (35 competitors) to identify opportunities and define product vision, roadmap, and features
• Drove the discovery process to form a deep understanding of app users and uncover the app features. 65 features tested. 12 key features were launched in the MVP phase Framed up problems and pain points.
• Translated user needs (more than 250 user interviews) and market trends into clear product goals, monetization model, KPIs
• Drove product design (including writing PRDs) of UX experience, features, and enhancements. Wireframed in Miro and Figma. 200+ frames designed
• Worked collaboratively (Trello, JIRA, Confluence) within product teams as well as cross-functional teams.
• Participated actively in GTM campaign. 950 payable users gained in 3 months since MVP launch ·
• Tracked key performance indicators (KPIs) and analyzed data to make informed decisions. Set up reporting process among the XFN’s

• Managed product envisioning by collaborating with business partners and stakeholders to clarify the development scope associated with business value, and strategic roadmaps
• Partnered with the design team and included detailed designs and conditions as needed per feature (Sketch, inVision). Launched MPV in 2 months
• Led the agile team and drove effective product life cycle management. Backlogging with clear, concise, and specific user stories
• Shaped GTM strategy for succeeding in the market by getting to know early customers

• Build up factory (team, facilities) from scratch
• Created the widest catalog of unfinished wooden blank boxes - 430 unique designs
• Launched the website, opened 3 mortar and brick stores
• Started sales in Ukraine and Russia
• Set up on-line shops on more than 25 marketplaces

• Bought 8 minibuses in Germany
• Converted 8 buses into mobile restaurants
• Built a kitchen workshop for processing and preparing semi-finished products
• Formed a team (27 people) and prescribed the rules and principles of work
• Prepared the necessary documents for carrying out commercial activities
• Launched restaurants in operation within 3 months

• Took ownership of the product, including feature development, improvements, and enhancements
• Conducted road mapping, backlog grooming, PRDs, testing, and update·
• Defined and monitored product metrics and KPIs
• 50% of the time was involved in partner relationships, customer support, product marketing
• 30% of the load was for sales support, customer and partner interviews
• Agile development

• Created vision, set clear goals, and fostered an environment of passion, trust, and collaboration within the squads and stakeholders
• Was responsible for fundraising and investor relations ($18M raised)
• Build a team – 180 people (5 countries)Established financial and administrative controls
• On-going meetings/ business trips for 3 years
• 2,5 mln listings, 45 000 artisans
• Acquired and merged 6 independent marketplaces in Russia and Ukraine (2,5M listings, 5 languages)
• Waterfall, Agile development

• Responsible for all aspects of product development including discovery, requirements gathering, development, and implementation of features
• Created and communicated clear product documentation, including user guides and release notes, to ensure effective internal and external communication
• Established KPIs for every team (175 staff)
• Build teams in Russia, Great Britain, France, China, USA
• 20,000 artisans were platform users
• 480,000 items listed on 47 marketplaces
• Over 340,000 orders fulfilled
• Agile development

• Created the 4th biggest TV media group in Ukraine. More than $25 mln in funding
• Build team (350 people), production studios
• Launched 4 TV channels in 6 months – BUSINESS channel, DOBRO TV – health channel, Ukrainian fashion, A-ONE rock channel
• Organized the establishment of major departments
• Allocated human and financial resources to implement organizational policies, programs, and procedures
• Developed and implemented marketing and brand activities to support brand awareness
• In 2 years business was sold to the biggest media platform in Ukraine.

VP OF MARKETING in holding incorporating Bank, Insurance company, biggest in Ukraine Private Medical Network, venture fund, furniture/ cement factories, construction company, leasing company, furniture and cement factory.

• Was responsible for brand identity and brand awareness of the bank, insurance company, medical network, construction, and investment companies
• Was involved in B2C, and B2B product development – CRM system for health network (25 000 users), B2B platform for insurance agents (3 500 users)
• Constant marketing support and customer relation management of 14 different businesses (web, collateral design, digital, ATL, BTL promo activities)
• In 3 years, the bank got into the TOP 30 banks among 189 banks, the insurance company got into the TOP 10 insurance companies, healthcare network became the number 1 network in Ukraine

• Created and launched trade and promo marketing campaigns for HP, Intel, ZyXEL, Microsoft, Samsung, and OSRAM
• National trade and promo campaigns for HP, Samsung
• Event marketing support for ZyXEL, OSRAM, and Intel
• Incentive projects for Microsoft

• Executed (being account manager) for corporate clients and political parties
• Launched more than 130 corporate projects for the following clients: Philip Morris, JTI, Samsung, Intel, Microsoft, Philips, TNK BP (launch event of MS Server 2003, launch event of WI-FI technology in Ukraine, etc.)

• Organized the work of 150 interpreters
• Operations manager in Belarus - was responsible for logistics and warehouse operations
• 20,000 Americans visited Russia, Belarus, and Ukraine to distribute humanitarian aid in more than 1,500 orphanages, boarding schools, and prisons