Management of a strong alcohol brand group.

• Full Circle Marketing
• Launch of new products (Private Label), starting from label registration till placement on the shelves and active promotion;
• Product redesign;
• Pricing strategy creating;
• Product range control (ABC-analysis)
  
• Strategic and tactical plan creating;
• Annual brand plan creation;
• Planning and control of a marketing budget;
• Media planning;
• Advertising campaign launch;
  
• Analyzing advertising campaign effectiveness;
• Trade marketing (control: merchandising, discounts, POS materials, secondary placement);
• Events and sponsorship (educational and promotional);
• BTL-actions launch (Retail and HoReCa);
• Motivational programs creation and control (motivational and educational trips abroad for employees and partners).

Facebook | Instagram | Telegram | LinkedIn

1. Market analysis and social media strategy development.
2. Team coordination in such processes:

• Copywriting and design
• Lead generation.
• Targeting and advertising campaign launch. Analysis of the effectiveness.

3. Advertising campaign calculations and budgeting.

Management of all processes related to the brand:

• advertising campaigns launch (Digital, Radio, TV, and cross-media)
• digital-manager coordination
• pricing
• product range
• positioning
• brand reputation building
• brand promotion
• design and product look (designer's work coordinating)
• each SKU profitability
• product quality (taste, product shelf life, etc.)
• sales and numeric distribution
• sales team motivation
• annual brand-development plan
• market analysis in each product category
• video and photo materials production
• brand events (festivals, exhibitions, etc.)
• annual budgeting.

• Coordination of SMM-manager and designer work concerning to promo-actions in social networks leading to the online-store
• SEM (PPC) campaigns in Google Ads
• Digital advertising analysis in Google Analytics
• Development of an annual plan for marketing activities
• Activities launch for increasing customer loyalty to the Andre Tan brand (off-line in shops)
  
• Work with sponsors, collaborations with brands
• Fashion photo shootings coordination for online-store and SMM needs

• Development of an annual plan for marketing activities
• Maintaining budgets for the company's projects
• Tender competitions for contractors and agencies.
• Organization of events aimed for traffic increasing in the Central Department Store
• Launch of a number of activities on an ongoing basis to increase customer loyalty to the Central Department Store
• Work with sponsors, collaborations with brands.
• Coordination of video and photo shootings of the TSUM brand.
• Coordination of SMM processes, launch of promotional activities in social networks, analytics, promo-actions.

Management of wine brand group. Full Circle Marketing (Prosecco Terra Serena, imported wines Don Simon, Latinium Peter Mertes, Geo and others):

• Working out and implementation of initiatives aimed at imported brands developing;
• Launch of new products (Private Label), starting from label registration till placement on the shelves and active promotion;
• Formation of a strategic and tactical plan for the wine direction development;
• Developing and implementation of annual brand plan;
• Planning and control of a brand group budget;
• Media planning and media plan launch;
• Analyzing of advertising campaign effectiveness;
• Trade marketing (control: merchandising, discounts, POS materials, secondary plasement);
• Events and sponsorship (wine educational and promotional);
• Planning and implementation BTL-actions (Retail and HoReCa);
• Carrying out of motivational programs (motivational and educational trips abroad for employees and partners);
• Cooperation with PR department (Digital PR).

• Ukraine &World drink's market analysis;
• Drink's market monitoring and research;
• Questionnaires creating for trade and marketing researches;
• Coordination works of marketing research agency;
• BTL project's organization;
• Data banks creating;
• The new brand sales prognosis (Tetra Pack wine);
• Market segmentation;
• Strategic and tactical recommendations creating.
• Brand's assortment forming.

Achievements:

Signing the New product Prognosis (2008/2009 years).