Працювала в 4 компаніях 8 років 11 місяців
IT, FMCG, Реклама та PR-послуги
PR specialist
Alty
IT
3 роки
06.2021 - до теперішнього часу
Created a PR strategy for local market. Built partnerships with local and CIS media. Have free publications in TIER-1 industry media in Ukraine, as well as articles and comments on international media. Contributed to popularization of Fintech sphere in Ukraine and around the world as well as its experts.
Articles in local media:
https://ain.ua/ru/2021/08/11/ot-idei-do-4-9-na-app-store-i-play-market/
https://bit.ua/blog_columns/yaki-kompaniyi-zamovlyayut-zastosunky/
https://dou.ua/forums/topic/35802/?from=company_posts
Articles in international media:
https://bluescreen.kz/longread/9370/chto-takoie-ekosistiemy-v-bankovskoi-sfierie-i-dlia-kogho-ikh-sozdaiut
https://www-forbes-com.cdn.ampproject.org/c/s/www.forbes.com/sites/edwardsegal/2022/02/14/how-one-us-company-is-safeguarding-their-employees-and-operations-in-ukraine/amp/?fbclid=IwAR14l3YcwoyD54ZIeYebU_MyMSSh6yO5VKn0MUbF50uUnY7XcS0slh1WRR8
Built new business partnerships contributing to further recommendations and collaboration within Fintech and other businesses in Ukraine. Organized charity projects within B2B. Worked closely with designers, CEO, COO and frontend developers to provide the most relevant and expert articles. Prepared case studies for corporate website.
PR Specialist
Amway Ukraine
FMCG
2 роки 7 місяців
11.2018 - 06.2021
PR manager
GMS Service
IT
2 роки 1 місяць
08.2016 - 09.2018
- External events organization
- Implementation of digital strategy (products and services)
- Content planning (SMM, Website, Whitepapers, cases)
Key events organization - WAS #8 (Wholesale Agreements & Solutions Group on Rovinj, Croatia (Participation with Booth. TOP level delegates)
- Foreign media pitching
- Copywriting of press releases, success stories, comments
- Content for Website (Eng version)
- Participation in internal activities for employees
Achievements:
Website launch based on prepared texts + Russian version
PR-менеджер
Newsfront PR Agency
Реклама та PR-послуги
1 рік 1 місяць
07.2015 - 08.2016
Account Manager
Job description:
Full management of clients' PR-activities (corporate PR): Press office; PR-support of events, launches of products / services; crisis communications.
- Copywriting (press releases, articles, comments, interviews and other press materials);
- support of relations and proactive work with the media;
- organization of events (industry conferences, product presentations, public discussions, round tables, press conferences);
- organization and control of photo and video production;
- development of Q & A, briefs for interviews, event scenarios;
- translation and adaptation of client materials from English to Russian and Ukrainian and vice versa;
- accompanying the client for an interview;
- maintenance of documentation - budgets, reports, etc.
- preparation of communication plans for individual projects with timings;
- work with contractors (designers, printing, etc.)
Clients:
Volia, Microsoft Ukraine, Bayer, U.S. Embassy, Ericsson, Kaspersky Lab
Achievements:
- Was responsible for the annual TechForum conference initiated by the U.S. Embassy and held in Ukraine on a turnkey basis.
- Invented and organized a creative newsletter for the client, encouraging the Ukrainian audience to use new company's product;
- Have experience of cooperation with star experts.
Ключова інформація
- Global strategy implementation
- Featured and non-featured launches PR activation
- Media projects planning and organization
- Influencer Marketing
- Offline and Online events
- Crisis Management
- Local PR and SMM Agencies coordination
- Leading PR projects within European affiliates
- International Press-tours for business and glance media, influencers
- GM and Amway partners promotion within media channels
- Educational PR Webinars within the structure for partners
- GM PR support (less)
- CSR projects implementation (less)
- Copywriting, photo\video production, website assistance
- Working with Associations (less)
- Separate PR function with subordination to European upline
- Media trainings for TOP-management (on demand)
Segments:
Brands - Beauty, Wellness, Durables etc.
Corporate PR
Achievements:
Significant reputation grow within only 2 years, Influencer Marketing activation, Product PR activation in all segments, 2 well-organized press-tours, PR education and support for leaders.
Projects I proud of:
Wellness topic -
- Как помочь коже справиться со стрессом: истории героинь Vogue | Vogue Ukraine - Vogue UA
- «Моє тіло - не ідеальне. Але воно дозволяє мені обіймати тих, кого люблю» - The Village Україна (the-village.com.ua)
- Марина Карпий, Ольга Руднева, Алиса Купер и Таня Пренткович о своем отношении к воде - L'officiel (officiel-online.com)
- Марина Карпий, Ольга Руднева, Алиса Купер и Таня Пренткович о своем отношении к воде - L'officiel (officiel-online.com)
- https://elle.ua/krasota/fitness/top-10-produktov-kotorie-obezvozhivayut-organizm/
Beauty topic -
- Любить и принимать: героини Vogue - об отношениях со своим телом | Vogue Ukraine - Vogue UA
- Artistry (cosmo.com.ua)
- https://marieclaire.ua/beauty/luchshie-beauty-obrazy-na-hellouin-iz-kino/
Corporate topic
- https://marieclaire.ua/obshhestvo/protiv-covid-19-kak-ukrainskie-i-zarubezhnye-kompanii-delayut-dobrye-dela/
- https://mc.today/81-ukraintsev-hotyat-otkryt-svoe-delo-i-ne-rabotat-na-dyadyu-kakoj-biznes-ih-privlekaet-issledovanie-amway/
- https://nv.ua/biz/experts/uspeshnyy-biznes-kak-napolnit-ego-cennostyami-50059950.html
- https://nv.ua/biz/markets/amway-intervyu-s-gendirektorom-amway-ukraina-novosti-ukrainy-50055133.html
Sponsored projects
- https://viva.ua/events/8876-vesenniy-viva-bal-zvezdnaya-vecherinka-na-kryshe-otelya-premier-palace-hotel
- https://marieclaire.ua/lifestyle/kak-proshla-samaya-goryachaya-vecherinka-leta-mc-summer-energy-party/
- https://liza.ua/lifestyle/poster/yarkij-i-nezabyvaemyj-10-j-semejnyj-festival-family-day-sostoyalsya/
- https://liza.ua/lifestyle/poster/momblogday-schastlivaya-mama-schastlivyj-rebenok-v-kieve-proshla-vstrecha-izvestnyh-mamochek-blogerov/
Навчалась в 1 закладі
Київський Славістичний Університет
English-German Philology
Киев, 2009
Володіє мовами
Англійська
поглиблений
Може проходити співбесіду на цій мові
Може проходити співбесіду на цій мові
Додаткова інформація
Marital status
Married. Have 2 sons 4 and 1o years
Увлечения и интересы
English tutor (2005-2014). (the students won in the Olympiads and entered the desired universities)
Екатерина
Екатерина
PR менеджер
![](https://cv-photos-original.rabota.ua/cdn-cgi/image/w=110/c6c48397-8ad6-4597-839c-b494860605f0.jpg)
Київ
Працює, але відкритий для пропозицій
повна зайнятість
Оновлено 3 дні тому