Understanding of search engine algorithms, their principles and ranking factors
Working with Google Analytics, Google Search Console, Ahrefs, Serpstat, A-parser, Wordpress, SEMrush, Screaming Frog, Netpeak Spider, Chrome DevTools
Collection, analysis and clustering of keywords
Conducting technical and usability audit of the site
Internal and external SEO-optimization (Link Building)
Setting goals and productive work with copywriters, programmers
Development of a link strategy
Knowledge of web technologies: HTML5, CSS3,
JavaScript HTTP/HTTPS, client-server architecture
Ability to process large amounts of data in Excel or Google spreadsheets
Site structure creation
ChatGPT integration
Development of a content strategy