PPC Specialist (Google Ads) – Life Insurance & Home ImprovementRemote | USA GEO | 2024 – Present

• Managed Demand Gen and Search campaigns in the Life Insurance and Home Improvement (Walk-in Shower Install/Repair) verticals for the US market.

• Worked with budgets up to $1,000/day (Life Insurance) and $500/day (Home Improvement), optimizing campaigns for lead generation and CPA targets.

Position: Senior PPCGeo: USA and countries in Europe, AsiaBudgets over $300,000 per month

Geo: USA

Niche: casual dating.Launched search ad campaigns on Google Ads. Managed two accounts.

? Started with one account and a budget of $30k per month.

? Increased budgets to $100k per month.

Geo: USA

Niche: Selling air tickets from the USA to Europe, Asia, etc.

? Launched a new direction - business class flights (previously tested with low results).

? Developed a strategy for a highly competitive niche.

? Managed 2 accounts, each with over 30 campaigns (supervised two juniors and acopywriter).

? Created a completely new account structure, improved quality scores, and coordinatedthe work of copywriters and developers (producing 10 landing pages per week for eachdirection).

? Conducted numerous tests to identify the most effective strategy.

? Result: Over 100 leads per day (previously up to 10), increased sales (15% lead-to-saleconversion).

? Budgets: $300,000 per month.

https://www.digitalforensics.comResponsibilities:

? Setting up and optimizing PPC advertising (Google AdWords, Bing).

? Developing structures for new landing pages to improve QS, launching tests for variousgeos, creating specifications for banners, and testing multiple variations of headlines,descriptions, and landing pages.

? Increasing conversions by optimizing content, site tips, chat messages, etc.

? Managing budgets of $10,000 per day, handling two accounts with 10 campaigns each.

Responsibilities:

Setting up and optimizing PPC advertising (Google AdWords).

? Setting up and optimizing Facebook campaigns.

? Developing the structure of a new website version, implementing it on WordPress, andworking on new internal landing pages (layout, text writing, content filling).

? Setting goals, analyzing conversions, and traffic quality from channels through GoogleAnalytics.

? Working with email chains and improving conversions through content optimization, sitetips, chat messages, etc.

? Collaborating with SEO topic influencers.

? Preparing webinar scripts.

? Improving SEO indicators: working with exchanges, PBN, technical optimization,improving behavioral factors.Achievements:

? Completely redesigned the site’s design and functionality.

? Fully changed the structure, logic, and concept of technical documentation (includingnew design and engine).

? Launched new advertising channels: Google AdWords, T elegram advertising,YouTubers, FB.

? Set up a support system and configured email chains and other marketing activitiesusing Intercom.

? A new site for the English-speaking audience is under development.

https://www.ukraine.com.uaResponsibilities:

? Setting up and optimizing PPC advertising (Google AdWords).

? Setting up and optimizing Facebook campaigns.

? Creating new pages and improving the effectiveness of existing ones.

? Setting goals, analyzing conversions, and traffic quality from channels through GoogleAnalytics.

? Working with reviews.

? Monitoring competitors’ advertising activities, analyzing and segmenting the targetaudience.

? Working with sales funnels.

? Managing YouTube and T elegram channels.

? Developing marketing strategies and plans.

? Coordinating the work of designers, SEO specialists, and copywriters.

? Collaborating with the development department to implement new functionality.

? Working with YouTube bloggers for advertising integrations.Achievements:

? Set up and optimized PPC advertising (Google AdWords), achieving profitability, andincreased conversion rates to 9.8%. Launched search remarketing and restructured thecampaign.

? Created a new Facebook page, worked on banner design, and wrote texts.

? Launched a partnership network (connected cashback services, etc.).

? Developed email chains for the sales funnel, managing clients from entry to sale.

? Launched a blog, prepared structure, layout, semantic selection, and content plan.

? Implemented a "positive" feedback system, raising the rating from 3.7 to 4.8 withoutartificial enhancement.

? Improved ratings on hosting review sites.

? Launched "hidden" promotions (pop-up on exit from the cart, night visitor promotion).

? Launched an educational YouTube channel based on the text knowledge base.

? Launched a T elegram channel and a T elegram bot with client notifications.

? Simplified the registration form, making it easier for users.

? Developed new conditions for internal partnerships and redesigned banners.

? Redesigned the order page based on Google Optimize results to increase conversions.

? Redesigned email templates.

? Developed new page structures, creating new relevant pages for services and domains.

? Launched remarketing, continuously working on new banners.

? Regularly conducted promotions (discounts on domains, Black Friday,"Anti-Quarantine",New Year, etc.).

? Launched an email chain for users who registered but did not purchase anything.

? Worked on SEO tasks, including crowd links, article links, setting up placeholders onnon-working sites hosted with us, and cleaning up the existing link mass.

Projects:? GoAF (software development for telecommunications business)? 4invest (software development for financial trading)Responsibilities:? Competitor analysis: analyzing advertising, search queries, organic promotion methods,and backlink analysis.? Parsing contact details from thematic forums.? Preparing email campaigns (cycle of emails for new and existing users).? Implementing messenger systems.? Working with analytics systems Google Analytics, Yandex Metrica.? Managing Google AdWords campaigns.? Setting Google Analytics goals for maximum campaign effectiveness.? Developing website page layouts.? Creating brand promotion strategies.? Creating advertising strategies to gain new leads, retain, and return old clients.

Project:? GoAF (software development for telecommunications business)Responsibilities:? Internal website optimization.? External website optimization, working with Miralinks, Gogetlinks exchanges.? Collecting and grouping the semantic core.? Writing optimized tags for all website pages.? Setting tasks for copywriters.? Collecting and grouping the semantic core, creating structure, SEO optimization ofpages.? Promoting in Russian and foreign segments (content + satellite network based ondropped domains).? Building a satellite network for quality backlinks.? Adapting sites to search engine algorithms.? Basic HTML, CSS3 knowledge. Admin panels of Joomla, Wordpress, ModX.