• Management of 7 people unit ensuring and supporting success of core business
• Devices strategy creation & development: initiated own-branded smartphone campaigns engaging with global vendors
• Leading business development activities regarding new vendors' introduction to local market;
• Leading and assuring operational excellence in SIM cards/startpacks/smartphones and other devices ordering and stock management
• Development of telecom services + device bundle propositions for mobile mass market in cooperation with relevant device vendors and retail partners
• Planning of promotional activities driving smartphones sales in Kyivstar retail chain and telco bundled offers in open market
• Manager of Devices Unit from Aug2016 till Aug2018, then promoted to Head of Devices Unit
• Managing working groups from relevant company functions to launch marketing campaigns
• Analyzing the market trends in order to indicate opportunities for sales growth
• Preparing Business Cases and managing national marketing co-promos in retail and online channels
• Forecasting sales plans and budgets in accordance with KPIs of different business segments
• Development of TE requirements for devices and formation of Tenders' participants list

Achievements:

• Exclusive "third party pay" solution developed for online/offline retailers to increase their sales with telco offer as a bundled gift for customers
• 7 promotional campaigns launched in strong collaboration with top 3 vendors (ATL, Digital, Radio, Big Data) increasing smartphones penetration from 50% to 61,3% and LTE smartphones sales share from 87% to 93%
• 13 devices promo campaigns launched within business case framework for Mono/Multi/online channels in 2018 (125% of annual target achievement)
• 20% cash back to account" unique offer deployed within SCRUM Team Project (doubled market share during launch period in telco retail)

• Establishing and managing business with a selected number of Key Accounts from modern trade channel (Watsons, Epicentr, BILLA, Mega Market, EKO Market) for all product categories (Shavers, Lighters, Stationary)
• Negotiating on a high level with local buyers for product ranges (new listings, development of existing product range, product mix etc.) within company commercial policy and priorities, and establish commercial agreements
• Setting up commercial objectives and business plans per customer and clearly define commercial budgets in line with the national objectives
• Developing and managing, in collaboration with Marketing and Channel Business Development, tailor-made activities and promotions and setting up a challenging promotional plan based on national marketing plans
• Identifying customers' needs and opportunities based on business figures and data from marketing
• Providing Key Accounts a professional support on their category development in line with the changing trend of the market, strategy of retailers and consumer behavior
• Meeting or exceeding sales forecast achievement (distribution, pricing, promotion and shelving objectives), while staying within budget and policy guidelines

Achievements:

• Establishing partnership with BILLA by listing BIC products and signing long-term agreement (Back-to-School 2015 with stationary (17SKU), listing shavers' category (10 SKU) on cash desk area)
• Implementation of Digital Support Program in Watsons (DC-Ukraine) to increase sales via social networks. Up to 12% of female shavers sell out growth as a result

• In-store product matrix development for Brand Stores (in collaboration with IM, TV, AV, HA Business Units)
• Strategic planning/forecasting and achievement control of Brand Stores' individual sales targets
• Planning and budgeting COOP activities/FSM for Brand Stores and Key Accounts
• Creation and implementation of business plan taking into account all levels of growth (commercial agreements, marketing actions, profitability and trade terms)
• Building a strong partnership and intense working relationships with Key Accounts
• Analyzing P&L indicators and offering solutions for improving ROI/Payback for selected Key Accounts

Achievements:

• 30 new offline Samsung Brand Stores and 1 online shop were opened and managed in Y2014.
• Key Accounts' sell in volume increased up to 17% in Ukraine and Moldova (MTI, Orange, MOL GSM, INSERA).